Mohamed M.
Senior Communication and Media Relations Expert
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Mohamed Moussa. serves as a Communication & Media Relations Expert for the Food and Agriculture Organization of the United Nations, leveraging over two decades of diverse experience in communications, media, and public relations. Since February 2016, he has contributed to bolstering FAO’s communication strategies in Egypt and the region, promoting projects that foster small and medium enterprises to support the circular economy. His prior role at APCO Worldwide involved managing clients in real estate, investment, and IT sectors, showcasing his expertise in media relations, strategic input, and account management. Mohamed's role at Al Khaleej Newspaper as Chief of Business Reporters honed his skills in copyediting and content generation. He also brings experience from prior positions in broadcast journalism and public relations. Mohamed holds a Master’s in Political Communication and has completed several specialized training programs, including courses at Burson-Marsteller University and MSG University.
Experience
Communication & Media Relations Expert
Food and Agriculture Organization of the United Nation · 2016 — PresentContributed to enhancing FAO's communication functions and outreach throughout Egypt and the region. Supported the creation and execution of communication strategies aligned with FAO Regional Priorities. Promoted FAO projects, focusing on small and medium enterprises and revolving loans to support the circular economy. Strengthened media relations by maintaining contacts, organizing briefings, and facilitating interviews for leadership. Drafted and distributed press releases, advisories, and feature stories regarding Regional Priority initiatives. Coordinated with technical teams to boost the visibility of RPs on various platforms and monitored media coverage. Assisted with the planning and execution of regional media events and communication campaigns, regularly updated content on the regional website, produced success stories from field projects, managed media requests and organized press conferences, events and interviews, fostering relationships with key media outlets.Correspondent
Huffpost Arabi · 2015 — 2016Reported on significant news stories while maintaining the editorial standards of Huffpost Arabi.Deputy Editor in Chief
Al Mashhad Newspaper · 2013 — 2016Oversaw editorial activities and assisted in organizing weekly assignments for reporters, ensuring efficient implementation of the weekly publication.Associate Director
APCO Worldwide Public Affairs and Public Relations Company · 2007 — 2013Managed various clients in sectors such as Real Estate, Investment, IT, and government. Supported daily operations of clients' accounts and teams, delivering time-sensitive campaigns within budgetary constraints. Contributed to business development efforts by providing strategic input for pitch documents. Drafted and reviewed press releases, features, and other editorial content. Planned and executed media events for clients, prepared annual reports, and crafted proposals for projects. Played a role in developing public relations strategies and offered communication consultancy and tactical expertise to clients while coaching colleagues in communication skills.Chief of Business Reporters
Al Khaleej Newspaper · 2000 — 2007Handled copyediting and layout for business pages, scheduling assignments for reporters and identifying story leads for public interest. Coordinated team efforts and generated content based on press conferences and interviews, producing collective and individual business features while covering economic conferences.News Editor
Umm Al Quwain Broadcasting · 1995 — 2000Prepared and presented news segments, including newscasts and roundups, focusing on international news and political and economic programs.News Editor
Ras Al Khaimah Broadcasting Station · 1995 — 1995Handled news editing responsibilities within the broadcasting station.Public Relations and External Communications Specialist
Egyptian Insurance Supervisory Authority · 1993 — 1995Managed public relations and external communications for the authority.Journalist
Al Hadaara Al Masreia · 1993 — 1993Functioned as a journalist, writing articles and covering various stories.
Skills & Expertise
Education
- MasterMedia College of Cairo University · 2021 — 2021
- Bachelor's degree in Mass CommunicationsCairo University · 1991 — 1991