Mora G.
Senior Brand and Visual Designer
Open to offersNew to PlatformAbout
Mora G. is a Graphic & Brand Designer with over 6 years of experience in branding, digital design, and social media content creation. Specializing in the development of visual identities and digital assets, she has crafted comprehensive branding systems for over 25 brands across Latin America, delivering everything from logos and typography systems to packaging designs for consumer brands in Guatemala and Argentina. Her expertise also extends to editorial design, where she has worked with publishers like Extramuros Ediciones to design book interiors and layouts. Mora has illustrated works for publications such as Latein Amerika Nachrichten and has created digital content for Loop Company, producing high-engagement social media and audiovisual materials. As a web designer, she has contributed to the institutional web presence of COLCIC, leveraging her skills in Adobe Suite, Figma, and WordPress. Additionally, she has contributed significantly to cooperative and SME branding for the Ministry of Habitat & Urban Development in Argentina, collaborating on projects that require a clear communication of complex policy initiatives.
Experience
WEB DESIGNER
COLCIC · 2025 — PresentInvolved in the design and development of the institutional website utilizing Figma and WordPress, focusing on UX structure, layout design, and responsive components.BRAND & VISUAL DESIGNER
OPISU (MINISTRY OF HABITAT & URBAN DEVELOPMENT) · 2023 — 2025Delivered numerous branding systems for cooperatives and SMEs via OPISU programs. Created visual assets for reports, presentations, social media, campaigns, and community programs. Developed brand identities from the ground up, focusing on logo systems, color palettes, typography, and visual brand manuals. Engaged in research and conceptualization to effectively communicate complex policy initiatives, working in collaboration with communication and multidisciplinary teams.EDITORIAL DESIGNER
Extramuros Ediciones · 2018 — 2022Designed full book interiors, covers, layout systems, and typographic grids. Contributed to over 10 books with national distribution, while also producing a monthly digital magazine for Las Brujas que Salem. Currently working with Albura Ediciones on developing visual identity and designing multiple books and a 2026 Agenda.SOCIAL MEDIA & DIGITAL CONTENT DESIGNER
Loop Company · 2020 — 2022Handled branding and content design, engaging in audiovisual editing and copywriting. Produced reels, stories, ads, and social media templates optimized for audience engagement and brand storytelling.SOCIAL MEDIA VISUAL DESIGNER (FREELANCE)
RAPP (CREATIVE AGENCY) · 2022 — 2022Designed and adapted digital content for Mastercard, adhering to global brand guidelines. Created graphics and promotional visuals for seasonal campaigns and developed email marketing layouts for national launches.BRAND, VISUAL & EDITORIAL DESIGNER (FREELANCE)
MULTIPLE CLIENTS · 2021 — PresentDeveloped comprehensive branding systems for businesses in Latin America, delivering logos, typography systems, color palettes, branded assets, packaging, stationery, brand manuals, and digital brand kits. Created visual ecosystems for digital platforms including social media and e-commerce, and designed packaging for consumer brands in Guatemala and Argentina. Prepared final artwork files for print with attention to dielines and color management.ILLUSTRATOR
Latein Amerika Nachrichten · 2020 — 2020Created published illustrations for a feminist Latin American dossier and designed visuals for Rizoma Bio Almacén Orgánico. Additionally, designed EP covers for the Uruguayan artist Pexxy in 2020 and 2022.
Skills & Expertise
Education
- Postgraduate Degree in Professional IllustrationUniversidad de Buenos Aires · 2021 — 2022
- Bachelor’s Degree in Visual Communication DesignUniversidad Nacional de La Plata · 2013 — 2019