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Muhammad R. — Mid-Level Content Strategist from Indonesia

Muhammad R.

Mid-Level Content Strategist

Indonesia 2-3 years
Open to offersNew to Platform
Languages
EnglishIndonesian
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About

Muhammad R. is a dedicated Content Strategist and Creative Strategist with a rich background in video production and social media growth. He excels in crafting engaging narratives for platforms like TikTok, Instagram, and YouTube, evidenced by his achievement of over 40% viewership growth and 35% audience retention for podcasts and branded content. Serving as the Content Strategist & Social Media Operation Head at HEION Official, he led a creative team to generate IDR 300 million in GMV within three months through an innovative TikTok content strategy, growing the following by 4,000 in the same period. His previous role at OPPO Brand Store Indonesia included developing comprehensive social media strategies that increased reach by 40% and engagement by 25% within three months. Muhammad's expertise in video editing began at PT. HAS Creative Aneuk Indonesia and Sumargo Digital Indonesia, where he significantly enhanced audience retention and content flow. With a Bachelor's in Management from Muhammadiyah Prof, DR. Hamka University, he effectively combines educational knowledge with practical skill sets, such as Premiere Pro and motion graphics, to elevate creative projects.

Experience

  • Content Strategist & Social Media Operation Head

    HEION Official · 2026 — Present
    Oversaw a cross-functional creative team, which included a Scriptwriter, Content Creator, and Video Editor, to implement integrated content strategies for various herbal supplement products. Developed a content strategy on TikTok Shop that generated IDR 300 Million in GMV within three months. Focused on growing TikTok followers by 4,000 in a three-month period through audience-first storytelling. Enhanced the Engagement Rate from 0.5% to 2.5% in the first quarter. Conducted keyword research and trend analysis to create high-conversion scripts. Established SOPs for video production to ensure quality and timely publishing while performing periodic brand audits to boost partnership opportunities.

  • Social Media Operation

    OPPO Brand Store Indonesia · 2025 — 2026
    Created and implemented comprehensive social media content strategies for all OPPO Brand Store channels, which included TikTok, Instagram, and Facebook. Actively participated in the execution of content, covering both video and photo production for product launch campaigns. Produced 30–45 short-form content pieces each month while adhering to brand guidelines. Achieved a 40% increase in reach and a 25% rise in engagement within the first three months. Improved efficiency in production and publishing by utilizing structured content calendars and supported product launches that resulted in double the digital interaction compared to monthly averages.

  • Video Editor → Freelance Video Editor

    Sumargo Digital Indonesia (Denny Sumargo) · 2025 — 2025
    Moved from a full-time role to a freelance position in order to pursue a strategic position in social media operations at OPPO Brand Store Indonesia. Engaged throughout the entire production cycle, from suggesting guest talent and episode topics during pre-production to handling lighting, audio, and camera on set, along with post-production editing. Contributed to achieving Trending #1 on YouTube for the Sheila Darra podcast and other high-performing episodes. Enhanced audience retention by 35% through effective narrative pacing and highlight editing, while driving a 40% increase in viewership within three months by restructuring content flow for short-form clips. Edited 8–12 podcast episodes monthly, adhering to tight 24-hour deadlines.

  • Video Editor

    PT. HAS Creative Aneuk Indonesia · 2024 — 2025
    Worked collaboratively within a creative team to generate 8–20 podcast episodes and 10–20 social media videos each month. Provided creative direction and ideas to enhance social media strategies, linking production with overall strategy. Contributed to a 20% increase in audience growth through well-structured and engaging content. Took on additional responsibilities related to audio management, resulting in improved production audio quality. Consistently delivered 1-hour episodes within one day and completed five short videos in under 24 hours.

  • Freelance Video Editor

    Monggo Pinarak by Denny Caknan · 2025 — 2025
    Edited four podcast episodes monthly, aligning with Denny Caknan’s artistic brand identity. Created short derivative clips that facilitated expedited content distribution, achieving a 3x faster turnaround in releases. Utilized visual storytelling techniques and multi-camera editing methods to boost audience engagement by 25%.

  • Video Editor

    Various Productions (PT. Investree Radhika Jaya, Pemimpin Indonesia) · 2022 — 2023
    Participated in the creation of digital campaigns, podcast productions, and branded content across various organizations. Consistently contributed to improvements in engagement growth by 25%, production efficiency by 25%, and enhancements in asset management. Established a foundational understanding of storytelling, content structuring, and creative quality control that supported later strategic roles.

  • Creative Manager (Founder)

    2K Visual · 2023 — Present
    Founded a creative production company, managing over 50 projects annually with a client satisfaction rate of 95%. Developed branding and content marketing strategies, leading to a 30% year-over-year increase in service demand. Streamlined editing workflows, which cut production time by 20%. Guided the creative team from ideation through to final delivery, ensuring consistent brand messaging and visual storytelling.

  • Founder & Social Media Strategist

    Seputar Cikande · 2020 — Present
    Established a local media platform, growing its presence to thousands of followers on Instagram and Facebook. Enhanced community engagement by 50% within one year through daily content strategies. Positioned Seputar Cikande as a trusted local information source while managing all aspects of content production to achieve 90% on-time posting consistency.