Muhammad H.
Senior Performance Marketing Manager
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Muhammad H. is a seasoned Head of Performance Marketing with over a decade of expertise in the Fintech and CFD sectors, adept at driving substantial user acquisition and enhancing marketing funnels. He has consistently expanded regional markets and reduced CPA rates by 50% below industry standards, with a focus on the Forex/CFD and Introducing Broker (IB) ecosystems. Throughout his career, Muhammad has excelled in scaling IB channels, as demonstrated in his role at AXSEVEN, where he led the marketing strategy, scaling local IB channels to 30,000 subscribers and achieving a CPA reduction. His tenure as the Global Head of Digital Marketing at NASTY Worldwide was marked by high-ticket B2B acquisition and mass-scale product launches, significantly increasing conversion rates and acquiring numerous leads. In his current consultancy role, he provides performance marketing and sales optimization services, highlighting his expertise in conversion optimization and media planning. Muhammad also holds various professional certifications, including a Professional Google Search Certificate, evidencing his technical proficiency. His educational background includes an Advanced Diploma in Foundation Studies and extensive coursework in Mechanical Engineering.
Experience
Head of Marketing (Contract)
AXSEVEN · 2024 — 2025Led the marketing strategy aimed at enhancing user acquisition for a top award-winning Introducing Broker in Malaysia, focusing on regional expansion for Tier-1 brokers. Scaled local IB channels to 30,000 active subscribers and facilitated expansion into the Philippines, achieving a Cost Per Acquisition (CPA) significantly lower than industry standards. Architected and launched a CFD launch funnel for a major brokerage partner, securing over 40,000 qualified leads. Established brand authority in new territories through targeted messaging, generating substantial reach and impressions. Directed a team of media buyers, improving their skills in compliance-aligned advertising techniques.Global Head of Digital Marketing
NASTY Worldwide · 2021 — 2024Oversaw global digital marketing efforts with a focus on high-ticket B2B acquisition and extensive B2C product launches. Developed a franchise recruitment funnel aimed at high-net-worth partners, successfully attracting significant investments. Orchestrated global product launches resulting in a high volume of qualified leads and concurrent live views. Enhanced website traffic ROI through increased conversion rates via A/B testing and strategic upsell integrations.Digital Marketing Manager
NCIG (M) Sdn Bhd · 2020 — 2021Served as the inaugural Digital Marketing Manager, leading the company's digital transformation and entry into new B2C and B2B markets. Built a digital marketing team from scratch and optimized digital launch plans for key products, achieving significant lead generation and live view metrics. Developed and implemented a referral campaign that successfully increased sign-ups via automated systems.Business Owner / Growth Consultant
MW World / Scienceworks Marketing · 2012 — PresentOperates an independent growth consultancy, offering performance marketing and sales optimization across various sectors, including Fintech and E-commerce. Managed the comprehensive launch of a trading indicator, successfully acquiring a substantial user base within a short timeframe. Integrated users into trading systems under specific IB links while mastering operational aspects of rebate structures and affiliate tracking. Achieved significant sales performance for clients in multiple industries, significantly lowering Customer Acquisition Costs.
Skills & Expertise
Education
- Advanced Diploma in Foundation StudiesKolej Matrikulasi Perak
- Undergraduate Coursework in Mechanical EngineeringUniversiti Malaysia Pahang