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nurul M. — Mid-Level Digital Marketing Specialist from Indonesia

nurul M.

Mid-Level Digital Marketing Specialist

Indonesia Less than 1 year
Open to offersNew to Platform
Languages
IndonesianEnglish
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About

Nurul M. is an accomplished professional with a strong foundation in digital marketing and social media management, demonstrated through her impactful roles in the hospitality and property industries. With over a year of experience as a Creative Advertising and Promotion Staff at KALLA Hospitality, she managed and optimized campaigns that resulted in a 10% increase in annual revenue for co-working spaces and a remarkable return on ad spend of 253,818% during a successful wedding package campaign. Her strategic capabilities extend to her role as a Digital Content Creator Analyst at KALLA Property, where she achieved a 392% growth in content interaction and boosted lead generation through targeted digital strategies. Nurul's academic background includes a degree in engineering from Hasanuddin University and advanced training in digital marketing from RevoU, where she honed her skills in SEO, SEM, and performance marketing. Her proficiency in data analytics and audience engagement has been pivotal in developing high-impact content strategies.

Experience

  • Digital Content Creator Analyst

    KALLA Property · 2024 — 2025
    Oversaw and enhanced three social media accounts, achieving a significant increase in content interaction through strategic use of data and audience engagement. Executed targeted digital marketing strategies to facilitate the sale of high-end properties, incorporating paid ads, organic content, and influencer partnerships. Created and implemented content plans informed by audience persona research, which boosted brand visibility and lead generation. Partnered with design and media teams to develop marketing materials that strengthened brand representation across digital platforms.

  • Creative, Advertising and Promotion Staff

    KALLA Hospitality · 2023 — 2024
    Refined digital advertising efforts based on audience analysis, resulting in significant return on ad spend during a successful wedding package campaign. Formulated brand strategies using audience insights, contributing to an increase in annual revenue. Generated content that led to multiple viral posts across TikTok and Instagram, enhancing yearly revenue. Collaborated with design teams to create marketing materials that ensured brand uniformity and engagement across five KALLA outlets.

  • Performance Team

    180 Laundry Express (Facebook Ads Revou Project) · 2024 — 2024
    Designed targeted Facebook Ads campaigns tailored for university students and office workers, resulting in extensive reach and impressions. Improved ad creatives through various formats, leading to enhanced engagement and conversion rates. Conducted daily monitoring of performance metrics to drive data-informed optimizations, yielding qualified leads within a short timeframe. Ensured effective collaboration and communication within the team to align strategies.

  • Performance Team

    180 Laundry Express (Google Ads Revou Project) · 2024 — 2024
    Created Google Ads campaigns utilizing a manual CPC strategy, achieving a notable number of impressions and clicks while managing an efficient budget. Optimized ad performance by transitioning to a Maximize Clicks strategy, which increased click volume and improved CTR while reducing CPC. Monitored and refined campaign performance daily to enhance relevance and effectiveness through targeted keyword adjustments. Successfully generated leads demonstrating effective engagement conversion.

  • Digital Admin

    Telkomsel · 2023 — 2023
    Executed a digital event aimed at increasing brand awareness. Developed key visuals to meet company requirements. Achieved significant reach metrics on the Instagram community account.