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Nurul A. — Mid-Level Marketing and Product Coordinator from Malaysia

Nurul A.

Mid-Level Marketing and Product Coordinator

Malaysia 3-6 years
Open to offersNew to Platform
Languages
EnglishMalay
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About

Nurul A. is a seasoned professional in the fields of product planning, merchandising, and project coordination with extensive experience in the MENA and APAC regions. Currently serving as a Product/Brands Executive at TupperwareBrands (M) Sdn Bhd, Nurul A. excels in managing communication with over 20 clients across Hong Kong, China, the UK, and MENA, focusing on creative and marketing requests. She skillfully utilizes tools such as Asana, JIRA, and Power BI to monitor and enhance client engagement through the analysis of campaign performance metrics. Her role involves facilitating collaboration between Key Opinion Leaders (KOLs) and affiliates, projecting a significant 30% increase in brand engagement. With a keen emphasis on marketing research, Nurul A. strategizes creative briefs for social media campaigns, leveraging insights to enhance engagement and achieve successful marketing outcomes. Her technical expertise includes Google Ads, Meta Ads, Canva, Figma, and Excel/Google Sheets, further solidifying her role as a vital contributor to her organization's marketing and production coordination efforts.

Experience

  • Product/Brands Executive

    Tupperware Brands (M) Sdn Bhd · 2023 — Present
    Develops monthly marketing campaign plans aligned with sales objectives, incorporating analytics for thorough planning. Ensures an optimal product and pricing mix through the inclusion of new, high-value, and high-volume products. Conducts monthly post-campaign analysis to identify successes and areas for improvement. Executes 360-degree marketing campaigns quarterly, utilizing social media strategies for product launches. Proposes premium products for monthly campaigns, employing creativity to enhance targeted sales performance. Supports marketing collateral creation and proofreading in both Malay and English, ensuring content accuracy and effectiveness.

  • Marketing & Production Coordinator

    Delf A1 & A2 French Malaysian Institute (MFI) · 2019 — 2021
    Coordinates communication between internal and external production teams for the development of brochures, product pamphlets, and digital campaign promotions. Monitors pamphlet development to ensure accuracy in details per brand principles and meets delivery timelines by negotiating logistics between Business Outlets and Courier Partners. Adheres to standard operating procedures for paperwork, enhancing branding consistency across various platforms.

  • Creative Services Officer KOL/Affiliate Partnership

    Sime Darby Industrial (M) Sdn Bhd · 2018 — 2018
    Identifies and recruits influencers and content creators relevant to the brand, building relationships for collaborations and sponsorships. Coordinates with affiliate managers and compliance teams to ensure that targeted KOLs meet requirements and are successfully onboarded. Assists KOLs with marketing promotion guidelines by reviewing scripts and unpublished materials. Evaluates KOL campaigns by analyzing engagement, reach, and conversion rates using Google Looker and Power BI.

Skills & Expertise

Inventory ManagementDigital MarketerBiotechnology / Life SciencesMarketingAffiliate MarketingMarketing Analytics

Education

  • Foundation in Science
    Universiti Teknologi Malaysia
  • Bachelor of Science (Hons) in Biology
    Universiti Kebangsaan Malaysia (UKM)