Patricia S.
Senior Growth Marketing Manager
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Patricia S., a seasoned Growth Marketing Manager with over 12 years of expertise, has excellently demonstrated her capabilities in the realms of e-commerce, travel, and lifestyle brands. She has a proven track record of building, scaling, and monetizing digital communities, expanding social media audiences to over 3.4 million organic followers, and generating monthly revenues exceeding IDR 1 billion through her strategic organic marketing. Patricia played a pivotal role at Paroparoshop, orchestrating a team of more than 20 across diverse functions including marketing, fulfillment, finance, and operations, reaching impressive revenue milestones. At PT. Travelrackindo Wisata Global, she was instrumental as a General Manager, overseeing full operations and expanding the social media following to over 100K. Her entrepreneurial flair is evident as she founded The Parentpedia, a parenting digital brand, garnering over 237K followers through dynamic community-building strategies. Patricia's skills include campaign execution, vendor management, and cross-functional team coordination, using tools like TikTok Analytics, Canva, and Adobe Photoshop.
Experience
GENERAL MANAGER
PT. Travelrackindo Wisata Global · 2017 — 2024Oversaw daily business operations in marketing, sales, customer service, and vendor management while executing tours. Expanded the company's social media following to over 100K through organic strategies. Managed workflows, budgets, timelines, and stakeholder interactions to facilitate smooth service delivery. Collaborated with cross-functional teams and external partners to enhance travel experiences. Established systems and processes aimed at boosting operational efficiency and customer satisfaction.DIGITAL GROWTH STRATEGIST
Antioch House of Prayer · 2023 — 2023Conducted an audit of the existing digital presence, identifying strategic gaps, and formulated a comprehensive TikTok repositioning plan. Implemented a content strategy and targeted international audiences, resulting in account growth from 1,900 to 10K followers in less than two months. Enabled TikTok Live as a monetization channel, optimizing engagement and timing for increased revenue.FOUNDER & BRAND STRATEGIST
@theparentpedia · 2022 — PresentCreated a digital brand focused on parenting, achieving over 237K followers through organic content, audience engagement, and community-building approaches. Developed consulting and educational services that turned community interaction into revenue opportunities.FOUNDER & COMMUNITY GROWTH STRATEGIST
Indotravellers.co · 2014 — 2017Developed and monetized a travel content community, growing it from zero to over 500K followers using user-generated content systems and cross-promotion strategies. Established a brand endorsement pipeline, leading to a one-month waiting list for partnerships. Launched community merchandise, achieving over 200 units sold during a pre-order campaign. Oversaw content scheduling, posting frequency, partner collaborations, and performance metrics across the community lifecycle.FOUNDER & GROWTH MARKETING LEAD
Paroparoshop.com · 2012 — 2017Established an early online phone case business in Indonesia, achieving over IDR 1B in monthly revenue. Built an audience of over 500K followers through organic marketing efforts and community-building techniques without paid advertising. Managed a team of over 20 employees across various functions including marketing, customer service, fulfillment, finance, and operations. Coordinated dedicated teams and workflows supporting over 300 customer orders daily. Developed a network of partnerships and community-driven acquisition channels to minimize reliance on paid ads.
Skills & Expertise
Education
- BSc in Business StudiesSchool of Business and Trade · — — 2024
- Advanced Diploma in Visual Communication & ArtsFirst Media Design School
- Diploma in AdvertisingImago Design School