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Paul B. — Senior Global Channel Marketing Manager from Australia

Paul B.

Senior Global Channel Marketing Manager

Australia 6+ years
Open to offersNew to Platform
Languages
EnglishGermanRomanianSpanish
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About

Paul B. is a seasoned Global Channel and Demand Generation Marketing Expert with over 14 years of experience in driving substantial sales and marketing initiatives across multiple industries, including education and technology. At TEDU, he pioneered a zero-budget global channel program, encompassing partner recruitment to execution with resounding success. His effective use of AI-driven marketing programs consistently delivered multi-million dollar pipelines. As Vice President of Partnerships at TEDU, Paul signed global partners across LATAM, Middle East, APAC, and Africa. During his tenure at Instructure, he developed a global hybrid marketing program, delivering a hundred-million-dollar pipeline and maintaining above-average conversion rates. Paul excelled in orchestrating high-impact marketing campaigns and events with partners like AWS, Microsoft, and Zoom. Previously, as Global Head of Marketing at Curious Thing AI, he successfully doubled conversion rates on digital platforms while consistently surpassing leads quotas. His efforts in channel marketing management at Dropbox & HelloSign, alongside his award-winner partner program designs, reflect his robust expertise in multichannel marketing strategies. Paul holds a Bachelor's in Marketing from Charles Sturt University, with further credentials in AI Professional Certification from Google.

Experience

  • Vice President of Partnerships

    Instructure · 2025 — Present
    Launched the global hybrid marketing program from inception, including direct marketing, partner program design, training courses, and managing MDF, GTM plans, PRM, and partner website. Established scalable processes and served as an advisor with executives, distributors, and resellers to enhance global partner growth. Created a multi-million dollar direct marketing program targeting top clients through Content, ABM events, LinkedIn InMail, Display, and major trade events.

  • Senior Global Channel Marketing Manager

    Instructure · 2022 — 2025
    Developed and implemented the global hybrid marketing program, which encompassed partner marketing program design and training courses. Managed MDF, GTM plans, PRM, and the partner website. Fostered relationships with executives and partners to facilitate global partner growth, while executing marketing campaigns that focused on top client engagement.

  • Global Head of Marketing

    Curious Thing AI · 2021 — 2021
    Constructed a highly effective qualified pipeline generation mechanism through targeted marketing campaigns across multiple regions, including Australia, the USA, EU, and the Middle East. Developed content for internal training on Sales and Marketing for both new hires and existing teams and oversaw the company rebranding and product expansion.

  • Channel Marketing Manager APAC

    Dropbox & HelloSign · 2019 — 2021
    Facilitated multi-million dollar pipeline growth in ANZ & APAC via targeted EDMs, webinars, video ads, and content marketing. Engaged in recruiting and training partners through joint marketing initiatives and developed digital and offline assets, including training courses and campaigns in a box.

  • Marketing Manager ANZ

    Autodesk · 2018 — 2019
    Created quarterly marketing plans for ANZ while overseeing budgets and teams to meet ROAS, pipeline, and ARR targets. Executed localized global campaigns utilizing various channels, including digital and social media, to drive measurable growth.

  • Marketing Manager ANZ

    Dell EMC · 2017 — 2018
    Implemented ABM and digital campaigns, alongside managing telemarketing, webinars, and social media for measurable outcomes. Oversaw marketing automation initiatives for lead generation and conversion optimization, while managing relationships with multiple agencies.

  • Owner & Marketing Consultant

    Pilot Marketing Australia · 2014 — Present
    Focused on creating client websites and strategies aimed at boosting online sales and generating leads.

  • Sales & Marketing Consultant

    Perspective Promotions Sydney · 2012 — 2013
    Developed go-to-market strategies for clients and built client websites to enhance online sales and lead generation.