Paula C.

Paula C. is a seasoned Integrated Marketing & Communications Specialist with over 15 years of diverse experience spanning EdTech, STEM education, healthcare, finance, and international event operations. Her expertise lies in leading integrated marketing initiatives, crafting compelling SEO content strategies, and managing high-stakes event productions. At NextWave STEM, she spearheads marketing and communication efforts tailored to educational technology, developing multi-channel digital campaigns and ensuring strategic stakeholder engagement. Previously, as a Senior Event Producer at FIXE Eventos, she orchestrated international corporate events, including COP30, demonstrating her adeptness in logistics and vendor coordination. Paula has also managed G20-related projects at Promova Ilimitada, where she oversaw experiential marketing operations. Her role as Head of Digital Marketing at Santafé Ideias involved managing agency operations and standardizing governmental communication strategies. Paula holds an MBA in Marketing Management and is certified in digital marketing by HubSpot and Neil Patel. Her technical proficiency includes platforms like HubSpot, Google Analytics, and WordPress, aligning with her bilingual capabilities in Portuguese and English.