Pravitha D.
Mid-Level Graphic Designer
Open to offersNew to PlatformLanguages
EnglishIndonesian
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About
Pravitha D. is a distinguished Graphic Designer based in South Jakarta, Indonesia, with extensive experience in transforming brand identity into compelling visual cultures. Notable associations have been with Iris Worldwide, focusing on creating narratives for global FMCG brands, and leading creative campaigns for high-profile events such as Clash of Legends by MPro. Currently a freelance designer at Save As Bitiw, she specializes in Visual Branding, executing complete rebranding projects like the corporate identity revamp for PT. Izzka Pro Komunika and delivering high-profile social media content through custom digital artwork for celebrities. Her expertise extends to Digital Marketing, having spearheaded strategies for events to boost brand awareness and ticket sales. Her role as owner of Adolé Scent Perfumery showcases her entrepreneurial spirit, blending into the fragrance industry as a creator of luxury experiences. In the FMCG domain, she contributed significantly at Iris Worldwide by delivering impactful Below The Line (BTL) Strategy for L'Oréal and Diageo, among others, and developed cohesive marketing materials for Brisk in the water treatment industry.
Experience
Digital Marketing
Clash of Legends Jakarta 2026 by MPro · 2026 — 2026Spearheaded digital marketing and social media strategies for an international football exhibition. Created TikTok content to boost organic reach and audience engagement. Developed OOH and videotron assets in collaboration with motion graphic designers. Managed KOL marketing campaigns from talent sourcing to execution. Directed the documentation team's recruitment and coordination for live-event content production. Partnered with external organizations for co-branded scripts and marketing activations. Analyzed social media metrics to refine content strategies.Owner
Adolé Scent Perfumery · 2023 — 2026Founded Adolé Scent, focusing on creating luxury fragrances. Engaged with the community through sponsorship of wellness sessions and interactive pop-up booths, aiming to innovate fragrance experiences.Graphic Designer
Iris Worldwide · 2025 — 2025Spearheaded BTL marketing campaigns within a 360 agency. Contributed to pitch successes for major FMCG brands. Served as the primary creative lead for Key Visual development, particularly for skincare products. Designed the Key Visual for La Roche-Posay's 50th Anniversary campaign and created assets for the Guinness Kick Off Premier League campaign.Graphic Designer
PT. Brisk International Teknologi · 2025 — 2025Led the development of Brisk's visual identity, focusing on modern design that reflects sustainability. Worked with UI/UX designers on the website and collaborated with social media specialists. Created various marketing materials, enhancing brand consistency across all channels.Graphic Design Internship
PT MNC Asia Holding Tbk / MNC Group (OkeZone Radio/ Global RadioJakarta) · 2024 — 2024Created banners and social media graphics for promoting radio events. Collaborated with different departments to ensure design alignment with the station's identity. Developed knowledge of branding guidelines and enhanced software skills in Adobe Suite. Captured event photos for promotional use and contributed as a voice-over artist for public service announcements.Make Up Artist Assistant
Make Up by Ashadella Ambadar · 2022 — 2024Assisted in various stages of the makeup application process, ensuring a well-organized workspace. Collaborated closely with the lead makeup artist to maintain efficiency during sessions.Sales Executive
Dullberg Konzentra Indonesia · 2023 — 2023Fostered relationships with clients, distributors, and retailers to drive sales of fine fragrance products. Handled sales marketing, client product management, and quality control.Graphic Design and Social Media Creative Marketing Intern
PT. Hansel Primatech Asia (Flazztax) · 2022 — 2023Created visual content that aligns with FlazzTax's brand vision, designing social media graphics and marketing materials.Make Up Muse
Le Blush by Levina Bastian · 2021 — 2023Encouraged passion for artistry in students by creating supportive learning environments where they could experiment and grow.Freelance Graphic Designer
Save As Bitiw · 2022 — PresentLed the visual rebranding project for PT. Izzka Pro Komunika, modernizing their corporate identity. Delivered custom digital illustrations for Gofar Hilman, enhancing his social media content. Executed menu redesign projects for local culinary businesses to improve customer experience. Developed the visual branding package for Saint August Perfumery, including logo design and packaging concepts.Multimedia Documentation and Design
President University Student Council Regeneration 2022 · 2022 — 2022Crafted visually appealing materials to promote the regeneration process, including banners and digital graphics for social media.Disciplinary Commission
President University Student Orientation 2021 · 2021 — 2021Upheld values of discipline and responsibility, contributing to a positive orientation experience for new students.Multimedia Design and Documentation
SRAYA Art Exhibition of Visual Communication Design President University · 2020 — 2021Designed promotional materials and documented the exhibition setup, capturing visitor reactions and the artwork.Owner
@chantery.beads Fashion Strapmask Supplier on Instagram · 2020 — 2021Managed an Instagram-based business selling strap masks, focusing on health awareness and building a socially responsible brand.Online E-Commerce Marketing
Ruby Foodies · 2019 — 2021Conducted quality control and managed online marketing for Ruby Foodies Chocolate, ensuring high-quality product delivery.Crew Event and Sales Production
TokTok.Id - KORPRI Pusat dan PT Global Oase Indonesia · 2020 — 2020Provided personalized assistance and addressed customer inquiries during events, ensuring a positive shopping experience.Supporting Talent Advertisements
PT Astra Daihatsu Motor · 2020 — 2020Performed as a talent in advertisements, effectively delivering messages that resonate with the target audience.
Skills & Expertise
Education
- Bachelor's Degree in Visual Communication DesignPresident University · 2020 — Present
- High SchoolSMA Sumbangsih Jakarta · 2019 — Present
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