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Putri A. — Mid-Level Media Relations Coordinator from Indonesia

Putri A.

Mid-Level Media Relations Coordinator

Indonesia 3-6 years
Open to offersNew to Platform
Languages
EnglishIndonesian
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About

Putri A. L. is a versatile professional in the fields of media communication, graphic design, and library sciences, currently serving as a librarian at Katakerja. With a Bachelor in Indonesian Literature from Hasanuddin University, she has skillfully bridged the arts and research while focusing on marginalized communities and ecology. As a Media Relation Coordinator for the Makassar International Writers Festival, Putri leads a team in crafting multi-channel communication strategies that boost audience engagement. Her role includes building strategic media relations with platforms like Mongabay and Konde.co. Previously, she served as a Media Communications and Social Media Specialist for Bollo.id, where she successfully increased Instagram followers significantly within her tenure. Her projects showcase robust research and community engagement skills, with partnerships involving Greenpeace and Transparency International Indonesia. Notable publications include "Food from the Roots of South Sulawesi" and contributions to Mongabay’s Climate Stories #3, underlining her proficiency in research and analysis, media communications, and creative writing.

Experience

  • Media Relation Coordinator

    Makassar International Writers Festival · 2026 — Present
    Oversaw a media relations team of 8, ensuring effective execution of multi-channel communication strategies and outreach initiatives. Fostered relationships with a variety of national and local media, including environmental specialists, academic platforms, social justice outlets, and culture/lifestyle journals. Handled partnerships and coordinated publications with numerous media outlets to enhance public engagement and growth. Crafted audience-centric narratives while managing the festival's brand positioning for consistent messaging across all media platforms. Analyzed media trends to leverage framing opportunities and produced high-quality media materials, including press releases and talking points, within tight deadlines.
  • Social Media Specialist

    Makgaligo Project · 2026 — Present
    Managed social media presence, contributing to engagement strategies and content management.
  • Social Media Specialist

    Opera Kampung Tallo · 2026 — Present
    Oversaw social media operations, focusing on audience engagement and content delivery.
  • Zero-Waste Coordinator

    Buah Tangan Perempuan Selayar · 2025 — 2026
    Facilitated initiatives aimed at promoting zero-waste practices within the organization.
  • Media Communications, Social Media Specialist, & Host Podcast

    Bollo.id · 2023 — 2025
    Establish partnerships with various organizations, including Trend Asia and Transparency International Indonesia. Developed weekly content calendars while editing multimedia assets utilizing tools such as Canva and Capcut. Achieved significant growth in Instagram followers, increasing from 176 to over 700 in one month.

Skills & Expertise

Education

  • Bachelor of Indonesian Literature
    Hasanuddin University · 2020 — 2024
  • Science and Language Studies
    SMA Negeri 1 Bantaeng · 2017 — 2020

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