Rachielle B.

Because I don’t just complete tasks—I look for ways to make things work better. With hands-on experience in digital marketing, SEO, email marketing, link building, lead generation, content management, and virtual assistance, I bring both creativity and attention to detail to every project. I’m comfortable working independently, learning new tools quickly, managing multiple priorities, and taking ownership of results. I’m not looking for a job where I simply follow instructions. I want to be the person you can trust to get things done, solve problems, and help your business grow.

• Marketing Manager

  Certified Patent Valuation Analyst (CPVA) · 2024 — 2026
  I led and managed digital marketing initiatives focused on increasing brand visibility, audience engagement, and lead generation. I developed and executed marketing strategies across social media, email marketing, content, and digital campaigns while coordinating promotional activities to support business goals. I also monitored campaign performance, identified opportunities for growth, and ensured consistent brand messaging across marketing channels.

• Digital Marketing & Content Manager

  JL Products LLC · 2024 — Present
  Oversee digital marketing activities for a collection of 10 niche affiliate websites, focusing on content strategy, SEO, social media, email marketing, and paid advertising. Conduct keyword research via Semrush to uncover search opportunities and develop SEO-driven content strategies. Write and publish 10 SEO-optimized affiliate articles weekly, using Amazon affiliate links and Yoast SEO for content optimization. Plan and schedule social media posts on platforms like Facebook, Instagram, and Pinterest through Tailwind. Manage email newsletters via SendPad to engage subscribers and facilitate communication. Launch and track Facebook ad campaigns to enhance website traffic and meet marketing goals. Direct operations for a celebrity-focused YouTube channel, including content planning, keyword research, and video publishing oversight. Review videos with editors to maintain brand standards post-production. Execute Google Ads campaigns to promote YouTube videos and manage social media.

• SEO, Lead Generation & Email Marketing Specialist

  Out of the Box Innovations Ltd. · 2022 — 2024
  Implement on-page and off-page SEO strategies aimed at enhancing website visibility and rankings. Build backlinks through guest posting, local citations, and outreach while adhering to ethical SEO practices. Conduct thorough prospect research and lead generation, utilizing tools like Apollo.io and ZoomInfo for database management. Oversee cold email outreach campaigns using Lemlist, including performance monitoring and adjustments. Publish and optimize content on WordPress, manage social media scheduling through Publer, and keep editorial calendars updated. Organize project files and workflows using Upbase.

• Link Building & Email Outreach Specialist

  Measurable SEO · 2021 — 2021
  Develop and execute link-building strategies to enhance domain authority and search performance for clients. Identify valuable backlink opportunities through research and outreach efforts. Conduct keyword research to assist with SEO content strategies. Manage outreach campaigns and follow-ups via BuzzStream to ensure effective communication and tracking. Foster relationships with website owners and industry partners to secure backlinks.

• Technical Drafting NC II

  Sisters of Mary Technical Education Institute – Cavite · 2012 — 2013
• Secondary Education

  The Sisters of Mary School · 2009 — 2012