Rakha C.
Mid-Level Graphic Designer
Open to offersNew to PlatformLanguages
EnglishIndonesian
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About
Rakha C. is a seasoned Graphic Designer & Illustrator with a degree in Visual Communication Design from Universitas Negeri Semarang. Specializing in branding, event visual design, and merchandise development, Rakha excels in transforming creative concepts into compelling visual identities. Throughout his career, Rakha has significantly contributed to large-scale events such as Blablabla Fest and Pop Punk Fest, each attended by thousands of people. His work involved developing consistent and adaptive visual branding that resonated with local audiences, enhancing visual experience through innovative design of stages, gates, photo booths, and promotional materials. Rakha’s expertise extends across digital content production for platforms like Instagram, maintaining brand consistency and audience engagement. His technical proficiency in Adobe Illustrator, Adobe Photoshop, After Effects, Procreate, and Clip Studio Paint ensures high-quality visual outputs. Rakha has also led cross-functional teams, showcasing effective leadership in managing creative media strategies for festivals. His freelance work further diversifies his portfolio, catering to bespoke branding, event assets, and decor needs.
Experience
Illustration Design
TESYA FEST (VOL 2-3) - ANIMAL ART · 2025 — 2026Developed and implemented visual branding illustration concepts for the festival over two years in Semarang with a consistent and adaptive design approach. Contributed to large-scale events with an average of about 11,000 attendees annually, enhancing visual quality to engage the audience. Improved the visual appearance and audience interaction on Instagram (@tesyafest) through collaboration in content management and production. Designed event decoration requirements (gate, photo booth, information booth) based on annual themes. Created annual merchandise designs including 5 t-shirt articles and 3 keychain designs harmonious with the brand's visual identity. Designed visual LED stage bumpers through an end-to-end process, from concept development to asset creation and storyboard preparation for production guidance. Achieved ongoing visual branding evolution, creating fresh, immersive, and consistent festival experiences each year. Maintained alignment between brand identity, merchandise, and stage visuals.Illustration Design
LOKARIA MARKET · 2026 — 2026Managed the end-to-end visual branding development for the event, ensuring consistency of visual identity across all touchpoints. Contributed to a 10-day event with 52 fashion tenants and 11 accessories tenants, delivering an integrated and engaging visual experience. Collaborated strategically in managing Instagram content (@lokariamarket) to strengthen brand presence and audience engagement. Designed event decoration elements (gate, photo booth, information booth) with an experience-driven design approach aligned with tenant and audience characteristics. Balanced creativity, brand consistency, and production needs in a multi-tenant event environment.Creative Design
BLABLABLA FEST (VOL 1-2) - ICEPERIENCE ID X SOD · 2025 — PresentDeveloped and strengthened the visual branding of the festival over two years across four cities (Lampung, Palembang, Pontianak, Samarinda) with a design approach that is consistent and adaptive to local audience characteristics. Contributed to the overall event experience for approximately 10,000 attendees in each city by enhancing a relevant and engaging visual identity. Maintained brand consistency while improving the visual experience through yearly thematic explorations. Visualized event decoration concepts (stage, gate, photo booth, activity & information booth) using a theme-based creative approach. Created ongoing visual branding evolution, resulting in fresher, more immersive, and impactful event experiences each year. Collaborated with cross-functional teams to produce digital content, ensuring alignment between offline experiences and digital presence on Instagram (@blablablafest).Illustrator
ANIMAL ART · 2024 — 2025Produced over 100 apparel designs for t-shirts, crop tops, and hoodies, aligned with brand identity and branding strategy. Developed illustration concepts and designs based on specified themes to create relevant, engaging products with a strong visual character. Maintained brand consistency through the application of integrated visual elements and design styles across all product articles. Translated creative ideas into final artworks ready for production, meeting high visual quality standards.Creative Design
POP PUNK FEST (VOL 1-2) - HORNYCUPCAKES · 2023 — 2024Managed the end-to-end visual branding development of the festival, ensuring consistency of identity and visual quality at all event touchpoints. Contributed to large-scale events with an average audience of approximately 7,000 per year by enhancing relevant and memorable visual experiences. Collaborated strategically in the production and management of Instagram content (@poppunkfest.id) to strengthen brand presence and audience engagement. Produced integrated event decoration designs (gate, photo booth, information booth) focused on experience-driven design. Developed visual LED stage concepts that supported overall festival storytelling and atmosphere. Maintained balance between creativity, brand consistency, and production feasibility in each design implementation.Creative Design
GEMA GEMBIRA FESTIVAL - MR.I CREATOR · 2024 — 2024Developed and implemented strong and consistent visual branding illustration concepts for the festival in all applications. Contributed to large-scale events with an average of about 12,000 attendees. Imparted enhancements to visual appearances and audience interaction on Instagram (@gemagembirafest). Designed decoration needs for the event (gate, photo booth, information booth) using a creative approach. Created illustrations for committee t-shirts. Designed visual LED stage bumpers through an end-to-end process, from concept development to asset creation and storyboard preparation for production.Freelance Illustration
null · 2021 — PresentDeveloped visual solutions for diverse client needs, encompassing event assets, merchandise, branding, and decorations. Created custom illustrations and designs that align with brand identities, communication goals, and target audiences. Collaborated with clients to develop logos and visual identities to build strong and consistent brand images. Designed mural concepts and artwork to enhance visual experiences and the character of spaces at various events.
Skills & Expertise
Education
- Bachelor of Fine Arts in Visual Communication DesignUniversitas Negeri Semarang · 2021 — 2026
- Science MajorMA HUSNUL KHOTIMAH · 2018 — 2021