Razi K.
Senior Amazon Account & PPC Manager
Open to offersNew to PlatformAbout
M. Razi K. is a seasoned Amazon FBA/FBM Account Manager and PPC Specialist with over five years of experience enhancing brand performance across diverse markets. With a track record of doubling monthly revenue and keeping ACoS below 10% during aggressive scaling, he adeptly manages extensive ad portfolios worth millions. His expertise encompasses a comprehensive range of strategies, from product research and listing SEO to orchestrating sponsored campaigns and DSP. He is a valued consultant for both start-ups and established brands on Amazon US and Walmart. As Sr. Assistant Manager at Utopia Brands, he oversees Amazon operations across eight product categories, optimizes Amazon PPC campaigns, and manages account strategies for both B2B and B2C markets. Previously, at Cogent Solutions, M. Razi K. fine-tuned PPC campaigns through keyword research and bid adjustments, enhancing conversion rates via creative strategies and data insights. His proficiency extends to using tools like Helium 10, Jungle Scout, and Cosmos ERP, cementing his role as an indispensable asset in the e-commerce and marketplace domain.
Experience
Sr. Assistant Manager – E-commerce & Marketplace
Utopia Brands · 2025 — PresentOversaw comprehensive Amazon operations across eight product categories for both B2B and B2C. Developed and refined Amazon PPC strategies to enhance ROAS and drive ongoing sales growth. Optimized product listings including SEO, A+ Content, and imagery to improve keyword rankings and conversion rates. Maintained ownership of the Buy Box through strategic pricing and proactive issue resolution. Initiated and directed seasonal campaigns, such as Black Friday and Prime Day. Managed inventory, pricing, shipments, and workflows using Cosmos ERP. Administered the Walmart marketplace account, covering health, listings, advertising, and promotions. Implemented Amazon B2B sales strategies targeting wholesale and business buyers.Amazon Account & PPC Manager
Cogent Solutions · 2024 — 2025Oversaw campaigns for Sponsored Products, Sponsored Brands, Sponsored Display, and DSP. Conducted keyword research, adjusted bids, and performed Search Query Performance analysis. Implemented negative targeting and optimized placements to minimize unnecessary spending. Managed bulk listings utilizing flat files in Vendor Central. Developed A/B creative campaigns and pricing strategies to boost conversion rates.Amazon Account Manager (Freelance)
Black Opal · 2025 — 2025Acted as a trusted PPC advisor, aligning client objectives with effective sponsored advertising campaigns. Clearly communicated performance metrics and proactively addressed any client concerns. Collaborated using Ad Badger, Helium 10, ClickUp, and Notion.Amazon Listing & PPC Expert (Freelance)
Cy-vi Cosmétiques Paris · 2023 — 2024Constructed and enhanced PPC campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display through thorough keyword and audience research. Composed compelling ad copy, set competitive bids, and executed negative keyword strategies. Compiled detailed performance reports and optimization suggestions for stakeholders.Amazon PPC Manager
Sell Wave · 2022 — 2024Formulated and administered extensive PPC strategies for various client accounts. Managed all aspects of Sponsored Products, Sponsored Brands, and Display Ads. Carried out keyword research, authored ad copy, and fine-tuned bids to maximize ROI. Provided performance metrics and data-driven insights to clients and stakeholders. Directed account management, keyword research, and content planning for Jafferjees.
Skills & Expertise
Education
- BE Chemical EngineeringDawood University · 2015 — 2018
- Matriculation – ScienceHyderabad Board · — — 2014
- Intermediate – ScienceHyderabad Board · — — 2012
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