Reynold S.

Employers should hire me because I bring 3+ years of hands-on e-commerce, SEO, digital marketing, social media management, and administrative experience, combined with strong attention to detail and independent problem-solving. I've managed thousands of product listings, catalog management, market & keyword research, content optimization, and day-to-day ecommerce operations across multiple platforms. I’m comfortable learning new tools and figuring out unfamiliar tasks instead of waiting for step-by-step instructions. I’m also results-driven—my work contributed to a 316.13% increase in organic traffic at Sunco Lighting and a 9,670% increase at Nuzira. Beyond technical skills, I’m organized, reliable, resourceful, adaptable, and focused on getting the actual outcome right.

• E-commerce Product Listing and SEO Specialist

  Sunco Lighting · 2023 — 2026
  • Contributed to measurable growth using Semrush analytics, increasing total organic traffic by 316.13% (from 28,394 to 118,156) through SEO implementation, keyword optimization, and content strategy improvements. • Executed accurate product data entry for hundreds of listings within Shopify and Extensiv, ensuring 100% data integrity across the storefront. • Performed in-depth keyword research using Google Analytics and Ahrefs to identify high-performing search terms aligned with listed products, improving keyword targeting and search visibility. • Authored compelling, high-converting product descriptions for lighting fixtures, LED bulbs, electrical accessories, and commercial/residential lighting solutions. • Handled complex technical documents and product images, utilizing Canva, Adobe Acrobat, and Figma to maintain a visually appealing and professional online catalog. • Organized and managed deliverables in Asana and Trello, maintaining task visibility and prioritization.

• Mobile App Quality Assurance (QA) Tester

  Fig (Food is Good) · 2024 — 2025
  • Conducted comprehensive iOS mobile app quality assurance (QA) testing to identify technical bugs and performance bottlenecks, directly contributing to a more stable user experience and reducing post-launch errors. • Utilized TestFlight for version control and beta deployment to verify specific app builds and ensure high-performance standards. • Collaborated closely with developers to verify fixes, perform regression testing, and maintain product quality throughout the development lifecycle. • Documented detailed bug reports, reproduction steps, and actionable feedback in Slack to support product improvements and release readiness. • Scaled brand visibility and community engagement across Instagram and Facebook by actively handling customer inquiries via comments and direct messages while executing targeted interaction strategies that strengthened audience relationships and drove consistent organic growth.

• Shopify SEO and Content Specialist

  Nuzira · 2022 — 2023
  • Achieved a 9,670% increase in organic traffic (from 24 to 2,345) in one year by conducting market research, optimizing product listings, improving blog content, and implementing SEO strategies based on Semrush data. • Converted manufacturer data into SEO-optimized product listings for cameras and accessories, video cameras, and professional video equipment across Shopify. • Identified high-performing keywords and analyzed competitors through advanced research using Semrush and Google Search Console to improve organic search visibility. • Developed and maintained keyword-rich blog articles and supporting content strategies to strengthen brand authority, increase organic reach, and support overall digital marketing strategy. • Edited product images and documents using Canva and Adobe to maintain consistent branding and enhance visual appeal across listings. • Managed ongoing product catalog updates, pricing adjustments, and listing optimizations to ensure competitiveness.

• Telemarketer

  Innovasia Manpower Services Inc. · 2022 — 2022
  • Consistently met and exceeded daily call and sales quotas, driving strong individual performance and contributing to team revenue targets. • Initiated high-volume outbound sales calls using a computer-based softphone system to generate leads and promote products and services to potential clients. • Leveraged persuasive selling strategies and consultative customer service to identify customer needs, present tailored solutions, and successfully close sales. • Coordinated strategic follow-up campaigns to nurture prospect relationships and support long-term revenue growth and sales efforts. • Maintained accurate call records, customer notes, and updates to ensure proper tracking of sales activities and lead status.

• Bachelor of Science in Tourism Management

  Saint Louis University · 2019 — 2022