Rezca F.
Mid-Level Performance Marketing Specialist
Open to offersNew to PlatformPortfolios
About
Rezca F. is a digital marketing professional with expertise in Meta Ads and Google Ads, proficient in utilizing tools like Google Analytics 4, AppsFlyer, and SEMRush to drive impactful campaigns across industries. In the healthcare sector, he successfully scaled client appointments by 500% and generated over IDR 500 million in revenue. He has delivered measurable results for F&B and e-commerce brands by enhancing CTR and sales. At Pintarnya, Rezca managed to reduce the Cost per Result from 4,000 to 2,600 by refining targeting and budget strategies. His role as a Meta Ads Specialist at The Clinic Beautylosophy further exemplified his capacity to optimize ad creatives and audience targeting for significant revenue growth. Rezca’s experience as a Digital Marketing Manager at Sushi Stop Indonesia and other roles showcases his capability to lead cross-functional teams, ensuring cohesive execution of social media, creative, and KOL marketing campaigns.
Experience
Performance Marketing Specialist
Pintarnya · 2025 — PresentManaged and optimized Meta Ads and Google Ads campaigns, achieving a reduction in Cost per Result (CPR) through performance-driven adjustments. Fine-tuned audience targeting, budget allocation, and ad structure based on data insights. Worked closely with the creative team to ensure messaging and visuals aligned with campaign goals.Performance Marketing Specialist
CacaFly Metrodata · 2025 — 2025Oversaw Meta Ads and Google Ads campaigns, focusing on improving lead quality and overall campaign performance. Created recommendation presentations and conducted competitor analysis to inform marketing strategies for clients.Meta Ads Specialist
The Clinic Beautylosophy · 2025 — 2025Directed the Meta Ads strategy for hair transplant services, significantly increasing monthly appointments. Improved audience targeting, budget management, and ad creatives, incorporating AI-generated content.Digital Marketing Manager
Sushi Stop Indonesia · 2024 — 2024Implemented Meta Ads campaigns for several outlets, enhancing Click-Through Rate and boosting sales of specific products. Facilitated collaboration among social media, creative, content, and KOL teams to ensure cohesive execution of campaigns.Creative Analyst
Boo · 2023 — 2024Evaluated and optimized creatives across various campaigns and countries, aiming to enhance CTR, install-to-purchase rates, and engagement metrics.Marketing Manager & Digital Marketing Specialist
Ituloh! · 2020 — 2023Managed Google Ads UAC and SEM campaigns, along with push notifications and App Store Optimization. Provided support for social media and community campaigns, conducting data analysis and content planning while collaborating with KOLs.