Rina Y.
Senior Marketing Executive
Open to offersNew to PlatformAbout
Florina E. is a seasoned professional with over 15 years of experience in Hospitality, Aviation, Marketing, and Casual Leasing. Demonstrating a history of managing high-profile events and high-end restaurant operations, she has also excelled in corporate branding and client relationship management. During her tenure at PT. Trans Kalla Makassar, Florina was instrumental as a Senior Marketing / Branding Executive, managing mall-branding, advertising placements, and commercial leasing contracts. Her expertise extends to orchestrating high-traffic promotional events, positioning her as a crucial player in client engagement at CV. Paratualang Indonesia. Additionally, Florina has contributed to the successful grand opening of Arbor Biz Hotel, where her efforts in building the hotel's initial client base were noteworthy. Her background in ticketing operations with Lion Airlines further enhances her adaptability to high-pressure environments. A graduate of Sekolah Tinggi Pariwisata Nusa Dua, she is skilled in Event Management, Administrative Support, and proficient in both English and Bahasa Indonesia.
Experience
Casual Leasing Senior Marketing / Branding Executive
PT. TRANS KALLA MAKASSAR · 2014 — 2019Oversaw brand management, advertising placements, and commercial leasing contracts in the mall area. Organized and supervised a range of promotional events and marketing initiatives within the Trans Studio Makassar. Cultivated and sustained profitable partnerships with corporate tenants and advertising partners.Senior Marketing Officer
CV. PARATUALANG INDONESIA · 2014 — 2014Executed major corporate outdoor/outbound events across prestigious locations in Bali within a three-month timeframe. Engaged actively with over 200 corporate clients from the company database. Represented the company at a notable marketing exhibition at the JW Marriott Hotel in Surabaya.Marketing Executive (Opening Crew)
ARBOR BIZ HOTEL · 2013 — 2013Contributed as a core member of the hotel’s grand opening team, successfully fostering initial brand awareness in the Makassar market. Launched local B2B networking campaigns and revitalized corporate social circles to establish the hotel’s client base.Assistant Administration Manager
HOTEL MANAGEMENT CONSULTANT · 2008 — 2009Delivered comprehensive administrative support to four senior hospitality consultants in a dynamic environment. Managed back-office operations and crisis communications during peak hours. Aided in coordinating high-profile hotel grand openings and VIP wedding ceremonies, overseeing logistics from advertising to security arrangements for V-VIP guests.Cashier & Marketing Support
TAO RESTAURANT – RAMADA RESORT BENOA · 2007 — 2008Handled front-of-house financial transactions and managed restaurant reservations, including informal groups and formal dinners. Assisted the Restaurant Manager in marketing campaigns and fostering international guest relations. Developed extensive knowledge of specialized menus to boost upselling and customer retention.Ticketing Supervisor – Group Department
LION AIRLINES · 2004 — 2007Supervised ticketing operations for the Group Booking Department at the Denpasar Branch Office. Addressed complex ticketing issues while ensuring exceptional service delivery amid tight flight schedules.Sales Representative
PT. ADAM SKY CONNECTION AIRLINES (ADAM AIR) · 2003 — 2003Promoted flight routes while managing direct passenger ticket sales.
Skills & Expertise
Education
- Diploma in Travel Business ManagementSekolah Tinggi Pariwisata Nusa Dua (STP Bali) · 1999 — 2003
- Foundation Studies in International Business ManagementCurtin University of Technology · 1998 — 1999
- English Language Intensive Course for Overseas StudentsCentre for International English, Curtin University · 1998 — Present