Riza A.
Senior Communication and Content Strategist
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About
I am a Communication Strategist with over 16 years of combined experience across broadcast radio, content strategy, and creative direction. I specialize in turning complex ideas into clear, engaging, and high-impact messaging using plain language writing.
My background includes 8 years as a Radio Announcer & Show Host at dBs FM Banjarmasin—where I designed 10+ program formats and editorial frameworks—and a decade as Co-Founder & Event Director at 6ixMate Organizer. Since 2025, I’ve been leading multi-platform narrative storytelling, focusing strictly on content planning, scriptwriting, and strategic direction.
Holding a Bachelor's degree in Government Science from Universitas Lambung Mangkurat, I bring a strong mix of Content Strategy, Creative Direction, and Project Management. I focus on the strategic framework and narrative design, ensuring every project hits its target efficiently.
Why hire me
I bring a rare mix of a broadcaster's narrative sensitivity, an editorial writer's precision, and a creative director's discipline. With over 16 years of experience across radio broadcasting at dBs FM and event direction at 6ixMate Organizer, I focus on the strategic side of content—building content pillars, editorial frameworks, and clear, high-converting scripts. What I bring to the table: • Narrative & Content Strategy: Turning complex ideas into engaging, plain-language scripts and structured content calendars. • Creative Direction: Designing end-to-end concepts and brief guidelines that ensure production matches the brand’s core messaging. • Autonomous Execution: Highly disciplined in managing projects remotely, from initial brief to final quality assurance. I don't just create content; I build the strategy behind it to ensure it resonates with the audience and meets business goals.
Experience
Content Strategist
Lelaki (Tidak) Bercerita · 2025 — PresentI built and ran this multi-platform storytelling project from the ground up. My focus was entirely on the high-level strategy: coming up with the core ideas, designing 10 distinct content pillars, and writing scripts that break down deep topics into plain, relatable language. I handled the creative direction and editorial flow to make sure every piece of content hit the right tone before it went out.Radio Broadcaster and Host
dBs FM Banjarmasin · 2010 — 2018Spent 8 years on live radio hosting daily shows and building the editorial groundwork. I developed over 10 recurring broadcast formats and interview frameworks from scratch, wrote daily scripts, and shaped the station's editorial voice to keep listeners engaged.Co-Founder & Project Manager
6ixMate Organizer · 2016 — PresentCo-founded and led the strategic creative direction for various scale events since 2016. I take client briefs, build the core concept, coordinate team workflows, and make sure every detail hits our quality standards from planning down to live execution.
Skills & Expertise
Education
- Bachelor of Government ScienceUniversitas Lambung Mangkurat · 2009 — 2013
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