RIZAN G.
Senior Amazon PPC Manager
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Rizan G. is a seasoned Amazon PPC Manager with over five years of dedicated experience in managing and optimizing Amazon Advertising campaigns for diverse marketplaces, including the US, UK, AU, CA, DE, IT, FR, and ES. Based in San Enrique, Western Visayas, Philippines, he has a strong command of campaign scaling strategies and is highly proficient with the Amazon DSP platform. Throughout his career, Rizan has honed his expertise in keyword research, bid optimization, and search term analysis, effectively enhancing ACOS/TACOS efficiency. In his role at Kickstart PPC, he led the implementation of full-funnel advertising strategies across Sponsored Products, Sponsored Brands, and Sponsored Displays to maximize ROAS. His proficiency in budget allocation and performance reporting has been instrumental in sustaining long-term account growth. At Lingito and Nomadz, Rizan further solidified his skills by conducting competitive analysis and providing data-driven recommendations to optimize advertising spend and improve overall ad efficiency.
Experience
Amazon PPC Manager
Kickstart PPC · 2023 — 2026Oversaw full-funnel Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, Sponsored Brands Video, and Sponsored Display. Developed scalable campaign structures to facilitate long-term account growth and profitability. Executed optimization efforts for bids, placements, and budgets to enhance ROAS. Monitored key performance metrics such as ACOS, TACOS, CTR, CVR, and CPC across various accounts. Utilized Amazon Marketing Cloud for insights, attribution analysis, and performance optimization. Provided weekly and monthly reports that included actionable recommendations. Conducted account audits for new clients, assessing campaign structures, performance metrics, keyword targeting, and optimization opportunities.Amazon DSP Specialist
Kickstart PPC · 2025 — 2026Assisted in setting up and optimizing Amazon DSP campaigns alongside crafting audience targeting strategies. Analyzed campaign performance and audience interactions to enhance advertising efficiency. Supported remarketing efforts and audience segmentation to drive improved conversion rates.Amazon PPC Manager
Lingito · 2020 — 2026Managed Amazon PPC campaigns across various marketplaces and product categories, optimizing their overall performance. Conducted keyword research, search term analysis, and competitor assessments. Adjusted bids, budgets, and keyword targeting strategies to enhance ACOS, TACOS, and ROAS. Created scalable PPC campaigns utilizing Exact, Phrase, Broad, and Product Targeting methods. Provided weekly and monthly performance reports with actionable optimization strategies.Amazon PPC Manager (Freelance)
Nomadz · 2023 — 2023Oversaw Amazon Sponsored Ads campaigns for client accounts, executing keyword research and bid optimization. Delivered performance reports that included strategic recommendations to foster account growth.