Rochelle A.
Senior Marketing Manager
Open to offersNew to PlatformAbout
Rochelle A. F. is a seasoned Marketing Manager with over 15 years of experience in integrated campaigns, branding, and digital marketing. Her expertise spans B2B, B2C, and B2G marketing landscapes. Located in Metro Manila, she excels in leading end-to-end campaign strategies that enhance brand visibility and drive quantifiable revenue and engagement. In her current role as Head of Branding, PR & Events at MegaBet Corp., she orchestrates comprehensive brand campaigns and PR initiatives, achieving top-tier organic search rankings and cohesive messaging through media and influencer collaboration. Previously, at Public Sector Network Canada, she optimized B2B/B2G email marketing campaigns using A/B testing and HubSpot, significantly boosting engagement metrics. Her leadership acumen, honed across prestigious clients and events with AstraZeneca, Pfizer, and Roche, facilitates strategic partnerships and effective PR campaigns. Rochelle's data-driven approach with tools like Google Analytics underscores her role as a catalyst for growth in the high-demand travel and experiences sector.
Experience
Head of Branding, PR & Events
MegaBet Corp. · 2025 — PresentOwn brand campaign strategy and manage the activation and PR calendar, ensuring cohesive messaging through collaboration with media, influencers, and internal stakeholders.Digital Marketing Specialist
Public Sector Network Canada · 2023 — 2024Executed B2B/B2G email marketing campaigns in HubSpot for the North American public sector, handling audience segmentation and performance reporting. Enhanced WordPress landing pages to drive conversion and tracked key metrics for testing. Conducted A/B tests resulting in increased email open rates and improved participant engagement through personalized content.Senior Digital Marketing Manager
Proventa International UK · 2022 — 2023Directed the integrated campaign strategy for C-suite roundtable events targeting pharmaceutical and biotech sectors across the EU and US. Managed email marketing for event promotion, assessing impact through brand mentions and awareness metrics while enhancing the LinkedIn brand presence.Freelance Event & Campaign Manager
Various Clients · 2021 — 2022Provided campaign and event management services for clients, coordinating with multiple stakeholders for engagements including major corporations.Marketing Communications Manager
SMX Convention Center · 2016 — 2021Developed a national rebranding campaign strategy that involved launching dedicated business pages and tracking brand metrics. Managed strategic media partnerships, significantly impacting PR value and negotiating media deals to reduce advertising costs.Freelance Event Manager
Various Clients · 2014 — 2016Oversaw large-scale brand experiences, managing logistics for a variety of organizational goals.Marketing Communications Manager
SM Supermalls – SM Southmall · 2014 — 2014Formulated strategic communication plans aimed at increasing foot traffic and enhancing local brand visibility.Events & Sponsorship Officer – Films
Viva Communications, Inc. · 2010 — 2014Executed campaign strategies for film-related events while managing sponsorship partnerships and coordinating media coverage across various channels.Assistant Program Manager
TeamAsia, Inc. · 2006 — 2007Secured hotel rebates for conferences while assisting in the execution of corporate events.Marketing Assistant
Filinvest Alabang, Inc. · 2005 — 2006Supported campaigns related to property launches and assisted in sourcing exhibition locations that aided in sales.
Skills & Expertise
Education
- Bachelor's Degree in Mass CommunicationsSan Sebastian College · — — 1998
Interested in this professional?
Sign in as an employer to save this profile or invite Rochelle A. to a job.
Sign in as an employer