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Rubi V. — Mid-Level Digital Marketing Specialist from Philippines

Rubi V.

Mid-Level Digital Marketing Specialist

Philippines 6+ years
Open to offersNew to Platform
Languages
EnglishTagalog
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About

Rubi V. is a seasoned Direct Response Copywriter and DTC Growth Strategist based in Cavite, Philippines, with a proven track record of transforming existing traffic and customer lists into significant revenue streams. Her expertise lies in conversion-focused copywriting, integrated with email and lifecycle marketing, funnel strategy, and paid media campaigns. Demonstrating a deep understanding of buyer psychology, Rubi has achieved a 72% revenue increase through email campaigns and as much as 8x ROAS in Meta Ads. She is adept with the Shopify, Klaviyo, and Meta Business Manager ecosystems, managing every touchpoint from first click to repeat purchase. During her tenure with Huxterhome, she enhanced email marketing efforts and optimized website conversions, while at Pleasant State, she drove SEO success, achieving substantial domain authority growth. With a foundation in Brand Management and previous experience with Automated Retail Commerce, Rubi effectively coordinated creative and operational teams across e-commerce brands, showcasing her ability to seamlessly integrate various systems and deliver measurable results.

Experience

  • Digital Marketing Specialist

    Huxterhome · 2024 — Present
    Developed and oversaw complete email marketing campaigns for the brand's wholesale sector, utilizing data-driven A/B testing and analytics to achieve a significant revenue increase from a single campaign. Managed and enhanced Meta Ads campaigns, focusing on creative aspects, audience targeting, and performance reporting. Redesigned the website with an emphasis on conversion, integrating buyer psychology into the structure and messaging to increase buyer engagement. Handled Shopify backend operations, including automation and app integrations to facilitate retail growth from Australia to New Zealand. Enhanced organic search results through on-page SEO strategies, lifting domain authority and maintaining consistent growth.

  • SEO Strategist & Inventory Manager

    Pleasant State · 2024 — 2024
    Managed inventory forecasting and demand planning, aligning stock levels with sales expectations to ensure a high order fulfillment rate while maintaining raw material costs. Supervised daily operations of the Shopify store, ensuring a smooth running of storefront, catalog, and backend systems to support steady sales. Contributed to organic growth through the implementation of on-page SEO for product and web pages, resulting in improved keyword rankings and enhanced domain authority.

  • Brand Manager

    Automated Retail Commerce · 2021 — 2024
    Executed the end-to-end launch of Done-For-You Shopify stores, managing the entire client onboarding process until the store went live. Collaborated with cross-functional teams in creative, paid media, and operations to ensure timely delivery of campaigns and project milestones across various ecommerce brands. Directed fulfillment operations, overseeing a customer support team, minimizing chargeback incidents, and establishing partnerships with third-party logistics for effective sourcing and delivery.

  • WordPress Developer

    Greenatr Premium · 2023 — 2023
    Created and developed websites utilizing WordPress and Elementor, applying best practices for on-page SEO and generating supporting media assets with Canva.

  • Airbnb Specialist

    Blanket Homes Experience · 2022 — 2022
    Managed Airbnb listings and consulted on guest experience strategies to enhance property visibility and customer satisfaction.

  • E-commerce Virtual Assistant

    Flow Essentials · 2018 — 2019
    Assisted in various tasks related to e-commerce operations, supporting inventory management, customer service, and online storefront maintenance.

  • News Writer, Science & Tech

    Tech Times · 2018 — 2019
    Wrote articles focused on science and technology topics for publication, ensuring factual accuracy and engaging content.

  • Medical Transcriptionist

    ANP Transcriptions · 2016 — 2018
    Transcribed medical documents, ensuring accuracy and confidentiality in handling sensitive information.

  • Freelance Service Provider

    Content Writing, EA & Transcription · 2014 — 2018
    Provided freelance services in content writing, executive assistance, and transcription for various clients.

  • Business Content Developer

    DOOR International · 2013 — 2013
    Developed business-related content for various initiatives, contributing to the organization's communication and marketing efforts.

  • Editor, General Transcriptions

    Civicom Inc · 2012 — 2012
    Edited general transcription files for clarity and accuracy, ensuring adherence to quality standards.

  • Executive Assistant & Technical Writer

    Redfox Technologies · 2011 — 2012
    Supported executive teams with administrative tasks while creating technical documentation for internal use.