Ruby M.
Senior Product Marketing Strategist
Open to offersNew to PlatformAbout
Ruby M. is an accomplished Product Marketing & Customer Engagement Strategist with over 25 years of experience. She specializes in translating customer insights into effective product messaging, driving growth in sectors such as media, travel, enterprise services, and B2B organizations. At ABM Industries, she orchestrated a 35% customer engagement lift and $5M in influenced pipeline growth through advanced CRM & Marketing Automation and lifecycle strategies, supporting a business operating across the U.S., UK, and Ireland. Her leadership at Park 'N Fly led to a 23% retention improvement and added $300K+ in monthly recurring revenue. Currently, as the founder of The Read Collective, she advises on product marketing strategies and engages with emerging markets, such as her consultancy work in Mamelodi, South Africa. As an advisor for Neurogence, Ruby advances marketing strategies that enable understanding and support for neurodivergent professionals through qualitative research and strategic content development. Ruby holds an Executive MBA from Georgia State University and certifications in Data Analytics and Google Digital Marketing.
Experience
Founding Advisor, Product Marketing
Neurogence · 2026 — PresentLeading the product marketing strategy for a platform aimed at better supporting neurodivergent professionals. Involved in shaping go-to-market strategies, defining customer personas, and developing value propositions through qualitative research.Marketing Automation Manager
ABM Industries · 2024 — 2026Oversaw marketing automation, lifecycle, and campaign strategies across various teams including Marketing, Sales, Product, and Operations for a national and international organization generating over $8 billion in annual revenue. Implemented data-driven segmentation to enhance customer engagement and reduce cost-per-lead.Founder
The Read Collective · 2025 — PresentEstablished a fractional product marketing agency that supports teams in conveying product value to customers, utilizing a four-stage framework: READ, REFINE, SIGNAL, SCALE. Initiated consulting with entrepreneurs in Mamelodi, South Africa, applying product marketing and go-to-market strategies in an emerging market.Email & Loyalty Marketing Manager
Park N' Fly · 2022 — 2024Directed the lifecycle strategy for a national off-airport parking platform, optimizing product capabilities with behavioral insights to enhance retention and revenue generation. Employed segmentation strategies to elevate conversion rates and personalized customer interactions.Associate Director, Membership Experience
WNET New York Public Media (PBS) · 2012 — 2021Delivered substantial annual fundraising event revenue by securing high-demand talent for donor events. Re-engaged a significant portion of a long-inactive member database and directed multi-channel campaign executions across various platforms.Consumer and Digital Marketing Roles
Early Career · 1999 — 2012Executed consumer and digital marketing activities across various media and publishing organizations. Developed KPI measurement systems for direct mail campaigns and achieved extensive media placements through relationship-building efforts.
Skills & Expertise
Education
- Executive MBAGeorgia State University, Robinson College of Business · — — 2026
- B.S. - Advertising & Marketing CommunicationsFashion Institute of Technology · — — 2003