Russelle R.
Senior PPC Advertising Specialist
Open to offersNew to PlatformAbout
Russelle R. is an experienced PPC Specialist and Google Ads Manager who has managed campaigns across e-commerce, digital marketing agencies, and technology services. Since 2019, Russelle has contributed remotely at Outlook Media, Smart Panda, and October Marketing, focusing on building websites with Duda, creating landing pages with Unbounce, and implementing conversion tracking. At Smart Panda, Russelle managed Amazon PPC campaigns within Seller Central, utilizing Helium 10 for keyword and reverse ASIN product targeting research. With a history dating back to 2008 in pay-per-click management at Izone Technologies and earlier digital marketing roles at Squeeze Juice Marketing, Russelle excels in setting up campaigns for Google Ads, Bing/MSN, and Yahoo, including tasks such as keyword research, creating ad copies, and split testing. Additional expertise includes maintaining Wordpress websites and using Google Tag Manager (GTM) for analytics.
Experience
Google Ads Manager/Bing Ads Manager/Virtual Assistant
OCTOBER MARKETING · 2016 — 2026Conducted keyword research for advertising products, crafted ad copies, and performed split testing. Managed various campaign setups in Google Ads and Bing/MSN, including Search, Shopping, Display, and YouTube campaigns, along with overseeing conversion actions in Google Ads and Google Analytics.Duda Website Builder
OUTLOOK MEDIA · 2019 — PresentSpecialized in creating websites utilizing Duda, local SEO and Google Business Profile optimizations.Amazon PPC Ads Manager
SMART PANDA · 2019 — PresentManaged overall campaign activities in Amazon Seller Central, with experience in keyword and reverse ASIN product targeting research using Helium 10, along with the setup of Sponsored Products, Sponsored Brand, and Sponsored Display campaigns on Amazon.Google Ads Manager/Virtual Assistant
SQUEEZE JUICE MARKETING · 2012 — 2015Executed keyword research for advertising, developed ad copies, and conducted split testing while overseeing campaign setups in Google, Yahoo, and Bing.PPC Specialist
IZONE TECHNOLOGIES · 2008 — 2010Focused on keyword research for advertising products, created ad copies, and performed split testing. Managed campaigns across Google, Yahoo, and Bing.Voice Support Analyst
IZONE TECHNOLOGIES · 2008 — 2008Provided technical and customer support regarding company products, assisting customers with software troubleshooting, cancellation requests, and billing concerns.Inbound Customer Service Representative
BLUE FROG MOBILE · 2006 — 2008Handled customer inquiries and concerns regarding the company's products and services.SMSTV Moderator
BLUE FROG MOBILE · 2006 — 2006Reviewed and edited incoming text messages from customers to ensure they were suitable for broadcast on US television.Customer Care Representative
CONVERGYS PHILIPPINES SERVICES CORPORATION · 2004 — 2006Assisted customers with complaints and queries via email, addressed concerns through call outs, and provided customer service support for a US-based wireless company.Call Center Agent/Telemarketer
SVI CONNECT (SOFTWARE VENTURES INC.) · 2003 — 2004Conducted telemarketing for product sales and surveys while also performing customer care service tasks as needed.Customer Service Specialist
PHILIPPINE TELEGRAPH & TELEPHONE CORP (PT&T) · 2001 — 2003Assisted subscribers with billing inquiries, monitored customer accounts, and prepared service orders for daily transactions.Customer Service Specialist
PHILIPPINE TELEGRAPH & TELEPHONE CORP (PT&T) · 2000 — 2000Supported subscribers with payment and billing questions, managing account updates, and preparing service orders.
Skills & Expertise
Education
- Bachelor of Arts in Development StudiesUniversity of the Philippines Manila · 1996 — 2000