Salmiah A.
Senior Digital Marketing & Business Development Manager
Open to offersNew to PlatformLanguages
English
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Portfolios
About
Salmiah H. is an accomplished professional in business development, client growth, and strong sales and marketing strategies. With over a decade of experience across Malaysia and Southeast Asia, she has excelled in high-value B2B sales and crafting comprehensive marketing strategies that drive revenue. At CodeMax Sdn Bhd, Salmiah leads full-funnel digital marketing in the F&B sector, leveraging platforms like Meta, Google, and YouTube to enhance lead quality and conversion rates. Her expertise includes optimizing CRM workflows and implementing robust attribution tracking through tools like GA4 and HubSpot. In her role at KKKL Travel & Tours, she delivered impressive ROAS and established automated communication strategies for improved client retention. At 2Stallions Agency, she significantly enhanced lead conversion through structured qualification processes and catered to diverse sectors, including travel and education. Salmiah's career is marked by strategic partnerships and a relentless focus on delivering measurable results across industries.
Experience
Digital Marketing Manager
CodeMax Sdn Bhd · 2025 — PresentOversee full-funnel B2B digital marketing efforts on Meta, Google, and YouTube, targeting qualified leads from the F&B sector. Continuously test creatives, messaging, and landing pages to enhance conversion rates while reducing cost per lead. Establish the brand's positioning focused on real F&B operator challenges such as cost control and inventory management. Optimize HubSpot CRM workflows to decrease sales response time and support quicker follow-ups with leads. Implement GA4 and HubSpot for attribution tracking, providing leadership with visibility from initial contact to deal closure. Manage relationships with external creative agencies and platform partners, including Meta and Google. Integrate AI tools in content strategy and campaign briefs to improve production efficiency.Head of Marketing
KKKL Travel & Tours · 2024 — 2025Direct the marketing function across digital, influencer, and programmatic channels to achieve 2x ROAS and increased qualified lead volume. Construct automated CRM journeys and behavior-triggered email sequences for improved customer communication, enhancing conversion and retention rates. Develop GA4 dashboards to present real-time campaign performance to sales and finance teams. Enhance the brand's identity and messaging for better resonance in the travel market, fostering trust with potential customers. Maintain relationships with influencers and media partners to ensure a consistent brand narrative.Business Development & Accounts Lead
2Stallions Agency · 2022 — 2024Implement a structured lead qualification process, increasing conversion rates by 30%. Close B2B contracts in sectors including travel, tech, education, F&B, pharma, and professional services by cultivating trust with decision-makers. Discover new market opportunities and design outreach strategies to develop additional revenue streams. Expand key accounts by deeply understanding client needs and introducing relevant additional services. Collaborate closely with marketing, delivery, and operations teams to ensure consistent results for clients throughout engagements.Business Development Manager
Caspian Digital Solutions · 2021 — 2021Lead new client acquisition efforts while meeting quarterly revenue targets through proactive outreach. Utilize CRM automation to create a structured pipeline, enhancing lead tracking and follow-up processes. Secure new business in competitive sectors by customizing proposals to address specific client challenges and demonstrate ROI potential.Sales Manager
Sunway Lost World of Tambun · 2019 — 2020Manage a diverse client portfolio including corporate clients and travel agencies, fostering long-term partnerships beyond mere transactions. Reach out to potential corporate accounts and travel trade partners, promoting customized packages to meet their specific needs and budgets. Identify upselling and cross-selling opportunities by understanding client usage of park, hotel, and F&B services. Prepare customized proposals for corporate clients organizing team-building events and MICE functions, aligning pitches with their precise objectives. Coordinate with operations, ticketing, hotel, and F&B teams to ensure that client experiences align with sales commitments. Serve as the primary contact for key accounts, overseeing their journey from initial inquiry to post-event follow-up, ensuring they receive continuous support. Gather and utilize client feedback post-events to improve service delivery and strengthen account growth.Account Manager
Sun Media Corporation · 2011 — 2019Consistently increased advertising revenue by managing key account portfolios with attentiveness and care, securing new business through client referrals and outreach. Build enduring relationships with clients by thoroughly understanding their business goals, transforming one-time campaigns into multi-year collaborations. Develop a strong referral network due to client trust in service quality and relationships. Exceed annual sales targets by strategically introducing additional ad packages and seasonal campaigns. Collaborate with creative and editorial teams to ensure campaign briefs accurately reflect client brand voices. Oversee the complete client journey, from initial proposal to execution and review, serving as the single point of contact for client communications. Maintain proactive communication regarding production timelines and print deadlines to mitigate issues and enhance trust. Stay informed about market trends and competitor actions, providing clients with knowledgeable advertising guidance.
Skills & Expertise
Education
- Diploma in Executive Secretaryship, Business Studies, Administration & ManagementOlympia College