Salsabila A.
Mid-Level Social Media Manager
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About
Salsabila A. is an experienced Social Media Manager and content creator with a strong background in broadcasting and digital media. Currently operating in the fashion industry, she manages social media platforms for Uluwatu Handmade Balinese Lace, ensuring consistent brand voice and executing quarterly creative campaigns. Her knowledge extends to planning and analyzing social media performance to evaluate growth and engagement. Previously, she developed programming and crafted scripts for companies like Digdaya Duta Digital and 1011 Group. At MNC Media, she enhanced her skills as a Voice Over Artist, contributing to programs like 'International Top Ten' and 'Indonesia Top Chart.' Salsabila's academic foundation in Mass Communication from BINUS University complements her abilities in script writing and content production. Her technical skills include social media strategy, content writing, and basic Adobe Photoshop capabilities, demonstrating her versatility in both creative and analytical domains.
Experience
Creative Content Officer
Digdaya Duta Digital (DENS TV) · 2024 — 2025Researched trending topics and developed programs while looking for KOL. Produced content as per program directives, briefed hosts and talent, and managed production, which included operating the prompter. Ensured quality by previewing all edited shows and created visual elements for YouTube and OTT platforms.Social Media Manager
Uluwatu Handmade Balinese Lace · 2025 — PresentOversaw the management of social media platforms for Uluwatu Lace and MJ by Uluwatu Lace, ensuring a consistent brand voice and visual identity. Planned and executed quarterly creative campaigns that aligned with marketing goals and key events. Analyzed monthly performance reports to assess engagement and campaign effectiveness, while coordinating model selection and scheduling for content production.Creative Content Officer
1011 GROUP (NEXERA ENTERTAINMENT) · 2023 — 2024Conducted research on trending topics, identified Key Opinion Leaders (KOL), and developed scripts for shooting. Produced content in line with program requirements, coordinated with hosts and talent, and led production while operating the prompter. Reviewed edited shows for accuracy, created titles, thumbnails, and captions for YouTube.Freelance - News Anchor/Presenter, Reporter
BINUS TV · 2021 — 2022Served as a news anchor for the regular news program Jurnal 19, conducting multiple live broadcasts and voice overs each month.Voice Over Artist
MNC MEDIA · 2021 — PresentProvided voice over services for various programs on Musik TV MNC Channels, including International Top Ten, Indonesia Top Chart, and Daebak Chart.Creative and Production Assistant Internship
MNC MEDIA · 2021 — 2021Handled a program on MNC channels, creating themes, scripts, and props for production. Participated in shooting as a hand talent and ensured alignment with the concept and script. Reviewed shows to confirm adherence to the original concept.Freelance - Liaison Officer
EMVRIO PRODUCTION · 2019 — 2020Acted as a campaigner to promote a festival and served as a liaison officer for artists Iwa K & Tuan Tigabelas.
Skills & Expertise
Education
- Bachelor Degree in Mass CommunicationBINUS UNIVERSITY · 2018 — 2022
- Science StudentSMAN 1 KOTA SERANG · 2016 — 2018
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