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Sam T. — Senior Digital Marketing Manager from Thailand

Sam T.

Senior Digital Marketing Manager

Thailand 6+ years
Open to offersNew to Platform
Languages
English
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About

Sam T. is an experienced Marketing Specialist with over seven years of digital marketing expertise, specializing in the strategic planning and execution of digital campaigns. At BBM, as a Senior Digital Manager, Sam has successfully led diverse teams to achieve optimal results in user acquisition and branding. His role involves formulating tailored digital strategies with a strong focus on data-driven decision-making. Sam's ability to build and maintain strong client relationships has been a foundation of his success. At Havas RiverOrchid in Myanmar, as a Digital Media Manager, he managed multi-industry client accounts including fintech, FMCG, and F&B, focusing on strategic media planning and account optimization. Previously, as Group Digital Marketing Manager at Oway Group, Sam planned comprehensive marketing campaigns and collaborated with cross-functional teams to enhance customer experience. His foundational experience as a Digital Marketing Specialist at Duwun Media involved coordinating with teams and optimizing channel performance. Sam holds certifications in key digital tools and platforms, underpinned by a solid educational background in marketing, analytics, and project management.

Experience

  • Senior Digital Manager

    BBM · 2024 — Present
    Led a diverse team while managing a broad range of strategic and operational tasks for digital marketing initiatives. Developed and implemented innovative ideas aligned with client objectives. Oversaw daily marketing activities to ensure timely execution. Formulated digital strategies focused on data-driven decision-making to enhance brand performance. Cultivated strong client relationships and ensured satisfaction through meticulous planning and monitoring of campaigns. Spearheaded business development efforts by identifying growth opportunities and creating standardized reporting formats.

  • Digital Media Manager

    Havas Riverorchid Myanmar · 2022 — 2023
    Managed various client accounts within industries including Fintech, FMCG, and F&B, focusing on strategic media planning and buying. Engaged in daily analysis and optimization of advertising operations to enhance campaign effectiveness. Contributed to the development and execution of content strategies to maximize digital initiative impact. Maintained proactive communication with clients and directors, providing regular reports on campaign progress and outcomes.

  • Group Digital Marketing Manager

    Oway Group · 2020 — 2021
    Communicated with internal departments and assigned tasks to the team. Planned both short- and long-term marketing campaigns for the salesforce. Implemented monthly marketing plans and managed the marketing budget. Collaborated with operations and customer service teams for improved results and branding. Analyzed Oway websites and worked with the IT team to enhance user experience. Managed team members and digital tools to support effective marketing.

  • Digital Marketing Specialist (Team Leader)

    Duwun Media · 2018 — 2020
    Facilitated communication among colleagues via Slack and managed task statuses using Trello. Coordinated with the Editorial team to amplify high-value articles and worked with the Operations team to monetize marketing activities. Analyzed KPI performance weekly, providing actionable recommendations to optimize channel effectiveness. Documented tactical changes in Google Analytics and produced monthly marketing reports detailing KPI achievements and initiatives for underperforming channels.

  • Marketing Executive

    Croton Travels and Tours · 2018 — 2018
    Managed digital marketing campaigns and developed branding and marketing strategies. Formed partnerships with major companies and conducted research to identify new customer segments. Created innovative marketing campaigns while overseeing both online and offline marketing communications. Collaborated with the board of directors on marketing strategies and organized events for customer engagement.

  • Marketing Executive

    PS Business School · 2017 — 2018
    Oversaw digital marketing campaigns, responsible for branding and marketing strategy development. Partnered with large companies while conducting data analysis to identify customer segments. Implemented innovative marketing campaigns and managed both online and offline marketing communications. Coordinated with the board of directors on strategy and managed events for customer engagement.