Sarthak G.
Mid-Level Growth Product Manager
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Sarthak G. is a seasoned Growth Product Manager with a robust track record of building and scaling 0-1 products in startups and enterprise environments. He has a pronounced expertise in enhancing activation, retention, and conversion through diligent experimentation, user research, and data-led decision-making. At Routs, he engineered a strategy leading to a 30% month-over-month acquisition increase while managing agile methodologies to improve user retention by 40%. Previously, at Adani Enterprises Ltd., he integrated AI-driven features, notably reducing interventions and saving approximately $100K annually, while driving significant revenue through optimized digital funnels. Sarthak also spearheaded the creation of a consumer social platform, achieving remarkable engagement metrics. His skills include cohort analysis, product roadmapping, and A/B testing, with a keen focus on emerging AI and Blockchain ecosystems.
Experience
Growth Product Manager & GTM
Routs · 2025 — PresentDirected 0-1 product strategy and GTM execution while achieving a 30% month-over-month acquisition rate. Defined key metrics for acquisition, activation, and retention, adhering to agile methodology. Analyzed cohorts and conducted user research to cut MAU drop-off by 40% and revamped engagement loops. Implemented A/B testing, gamification, and incentive mechanisms to maintain organic retention at 70%. Established growth experiments leveraging advertisements, social media campaigns, offline initiatives, community building, and hyperlocal monetization. Crafted Blockchain-based identity and tokenization systems to enhance trust architecture.Digital Product Manager
Adani Enterprises Ltd. · 2023 — 2025Enhanced digital funnels across multiple sectors including Gas and Electricity by performing funnel diagnostics like heatmaps and cohort analysis, while applying A/B testing to eliminate barriers and boost conversion rates. Integrated AI-driven features into product systems, which reduced errors and intervention while saving approximately $100K annually. Revamped call-center strategies to target payment failures and cart abandonment, recovering around $50K per month through systematic outreach. Managed the roadmap and GTM for a high-stakes PR application linked to Gautam Adani, achieving over 10K downloads. Coordinated PRDs, user stories, standups, scrum meetings, and leadership reports, ensuring coherence among engineering, design, and business units.Product Manager & Founder
Outbuds · 2020 — 2022Developed and scaled a consumer social platform from inception, overseeing product, GTM, and growth strategies. Conducted more than 50 user interviews to confirm product-market fit, launched the MVP, and executed A/B tests to identify onboarding issues, redesigning user flows to enhance activation. Achieved over 1,000 MAU with an organic retention rate of approximately 70% through product-led growth initiatives. Drove monthly growth of 6.5% via targeted GTM and engagement improvements.Director of Business Development
Adhunik Vatanukool P. Ltd. · 2018 — 2022Modernized legacy HVAC operations, which included designing a website and improving lead capture and tracking processes. Handled acquisition of high-value clients, negotiation of tenders, and management of stakeholder relationships, notably leading the execution of a ~$200K project for the Vietnam Embassy. Directed performance marketing campaigns and B2B brand-building initiatives that resulted in a 25% increase in click-through rates.
Skills & Expertise
Education
- MBA (PGP) in Product Management & MarketingIndian School of Business · 2022 — 2023
- Bachelor of Technology in Computer ScienceBharati Vidyapeeth College of Engineering · 2014 — 2018