Serafin F.
Senior Finance Director
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Serafin F. is a seasoned Chief Financial Officer with over two decades of leadership experience in the finance sector, particularly within the food and consumer goods industries. As a Certified Public Accountant (CPA) and an expert in ERP Transformation, Serafin has successfully navigated roles such as Finance Director and Finance Controller across various organizations. He has been instrumental in optimizing cash flow, enhancing profitability, and driving business transformation. At Fagokho Corporation, he significantly reduced costs by streamlining the Finance department and secured substantial credit facilities. In his tenure at Milagrita Global Food Corporation, he revitalized financial processes and integrated systems with ERP solutions like Gr8Books and Odoo. His time with Tupperware Brands highlighted his comprehensive capabilities in Supply Chain & Procurement leadership, achieving significant cost savings and enhancing operational efficiency. With strong competencies in financial strategy, regulatory compliance, and strategic planning, Serafin has a proven track record of being a trusted partner to Boards and Management, effectively translating complex financial analyses into actionable business insights.
Experience
Finance Director
Fagokho Corporation (Ramen Nagi Japanese Restaurant) · 2025 — PresentMember of the Management Committee overseeing FP&A, financial reporting, accounting, treasury, tax, IT, and ERP administration. Managed the Infor ERP transition and prepared monthly cash-flow forecasts to enhance liquidity planning.Chief Financial Director
Milagrita Global Food Corporation (Samgyupsalamat Korean Restaurant) · 2023 — 2025Led the Management Committee in FP&A, financial reporting, accounting, treasury, tax, internal audit, payroll, and ERP administration. Automated accounting and payroll processes, integrated Gr8Books ERP, and conducted internal audits across branches.Independent Finance & Business Consultant
Independent Consultant · 2022 — 2023Provided advisory services on accounting practices, tax compliance, and financial analysis for clients. Offered management recommendations to support business decision-making.Supply Chain & Procurement Director
Tupperware Brands Philippines, Inc. · 2020 — 2022Served on the Management Committee responsible for Supply Chain and Procurement operations in the Philippines. Managed order fulfillment for Tupper Shop and Lazada e-commerce channels and achieved consistent performance ratings.Procurement Director
Tupperware Brands Philippines, Inc. · 2018 — 2020Oversaw end-to-end procurement processes for trade and non-trade goods, including channel setup and lease negotiations. Improved procurement efficiency through the introduction of an e-bidding process.Finance Director
Tupperware Brands Philippines, Inc. · 2010 — 2018Directed financial operations, reporting, and audit processes while managing budgeting and business planning. Led the JDE ERP Project and ensured compliance with GAAP/SOX regulations.Finance Controller
Schering-Plough Corporation · 2005 — 2010Managed Animal Health Finance, Supply Chain, Procurement, Taxation, and IT, while also overseeing Accounting and Treasury for Human Health Finance. Led the SAP ERP migration to modernize accounting processes.Head of Finance & Corporate Services
Pharmatrix Corporation · 2004 — 2005Led the Finance, Supply Chain, Procurement, Taxation, and IT functions. Migrated the accounting system to QuickBooks and developed forecasting tools maintaining GAAP compliance.
Skills & Expertise
Education
- Master of Business AdministrationDe La Salle University
- Bachelor of Science in Business AdministrationPhilippine School of Business Administration
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