Shab T.
Senior Creative Lead in AI Performance Marketing
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About
Shabhi H. is a seasoned Creative Lead & AI Strategist with more than five years of experience in Agentic AI workflows and performance marketing. Specializing in bridging high-level brand identity with data-driven creative performance, Shabhi expertly translates complex brand guidelines into high-ROI generative ad assets through advanced model-stacking and node-based workflows. Currently, as an AI Video Creator & Editor at KomodoX, Shabhi orchestrates the end-to-end production of high-conversion ad campaigns while ensuring ROI and adherence to brand guidelines. He manages a high-volume creative output and leads a team to produce short-form serials for premium clients. His expertise in A/B testing and iterative prompt engineering has notably improved campaign engagement by 40% and reduced customer acquisition costs by 15%. In previous roles, such as Visualizer at Digitz (Pvt) Ltd, Shabhi effectively managed digital content pipelines and developed accessible visual assets, achieving a reduction in project turnaround time by 20%.
Why hire me
Employers should hire me because I bridge the gap between creative storytelling and direct-response performance. With over 5 years of design and video editing experience, I don't just cut clips—I structure pacing, sound design, and 3-second hooks specifically to drive conversions. By integrating AI workflows with tools like CapCut and Adobe Suite, I deliver fast, high-retention video assets that lower acquisition costs while maintaining consistent daily communication and output.
Experience
AI Video Creator & Editor
KomodoX · 2025 — PresentOversaw end-to-end production of high-conversion ad campaigns, building node-based Lumoo and Pollo pipelines to deliver 60+ daily brand-compliant AI assets. Led a team of 3+ artists to produce 15+ short-form serials under tight deadlines while mentoring junior designers. Formulated data-driven A/B testing concepts and prompt iterations that boosted pitch approval rates, lifted engagement, and lowered CAC. Maintained centralized prompt libraries for global visual consistency and collaborated directly with product teams to optimize internal AI automation workflows.Visualizer
Digitz (Pvt) Ltd · 2020 — 2023Directed the entire digital content pipeline for global brands with the use of Adobe Creative Cloud and Figma, achieving a 20% reduction in project turnaround time. Created accessible visual assets, e-learning modules, and motion graphics in adherence to agency brand standards. Developed standardized content templates for consistency and reusability across varied media projects. Produced internal presentation materials and visual frameworks to support communication and align strategies for agency clients. Collaborated with cross-functional teams to execute advertising and media initiatives, ensuring cultural relevance and branding uniformity.
Skills & Expertise
Education
- Bachelor in Film and TVIqra University · 2017 — 2023
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