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Shab T. — Senior Creative Lead in AI Performance Marketing from Pakistan

Shab T.

Senior Creative Lead in AI Performance Marketing

Pakistan 2-3 years
Open to offersNew to Platform
Languages
EnglishUrdu
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About

Shabhi H. is a seasoned Creative Lead & AI Strategist with more than five years of experience in Agentic AI workflows and performance marketing. Specializing in bridging high-level brand identity with data-driven creative performance, Shabhi expertly translates complex brand guidelines into high-ROI generative ad assets through advanced model-stacking and node-based workflows. Currently, as an AI Video Creator & Editor at KomodoX, Shabhi orchestrates the end-to-end production of high-conversion ad campaigns while ensuring ROI and adherence to brand guidelines. He manages a high-volume creative output and leads a team to produce short-form serials for premium clients. His expertise in A/B testing and iterative prompt engineering has notably improved campaign engagement by 40% and reduced customer acquisition costs by 15%. In previous roles, such as Visualizer at Digitz (Pvt) Ltd, Shabhi effectively managed digital content pipelines and developed accessible visual assets, achieving a reduction in project turnaround time by 20%.

Experience

  • AI Video Creator & Editor

    KomodoX · 2025 — Present
    Oversaw the complete production process of high-conversion ad campaigns, collaborating with marketing stakeholders to integrate brands into AI-generated creative workflows while ensuring compliance with brand guidelines. Administered a substantial volume of creative output, producing over 60 AI-generated assets daily, while iteratively improving based on feedback and maintaining rigorous quality standards. Led a team of more than three artists in the creation of over 15 short-form serials, consistently meeting aggressive deadlines for premium clients. Formulated high-conversion visual concepts for A/B testing, thereby enhancing the approval rates for initial creative pitches. Instructed junior designers and guided creative production workflows, promoting skill development and upholding high aesthetic standards. Designed complex, node-based generative AI workflows utilizing ComfyUI to generate effective ad creatives, continuously testing and refining models to enhance output quality. Enhanced engagement metrics and reduced Customer Acquisition Cost through A/B testing frameworks and prompt engineering aligned with real-time campaign data. Conducted fast-paced prompt iterations with Flux and Nano Banana, ensuring organized prompt libraries for visual consistency across various global brand accounts. Partnered directly with product teams to offer insights on generative AI tools, impacting internal creative automation strategies and feature advancements.

  • Visualizer

    Digitz (Pvt) Ltd · 2020 — 2023
    Directed the entire digital content pipeline for global brands with the use of Adobe Creative Cloud and Figma, achieving a 20% reduction in project turnaround time. Created accessible visual assets, e-learning modules, and motion graphics in adherence to agency brand standards. Developed standardized content templates for consistency and reusability across varied media projects. Produced internal presentation materials and visual frameworks to support communication and align strategies for agency clients. Collaborated with cross-functional teams to execute advertising and media initiatives, ensuring cultural relevance and branding uniformity.