Shanaia M.
Mid-Level Marketing Manager
Open to offersNew to PlatformPortfolios
About
Shanaia C. is a seasoned Marketing Manager with nearly six years of experience in content development, brand storytelling, and integrated marketing campaigns. Based in Fort Lee, New Jersey, she currently leads brand and marketing initiatives at AMG Brands, overseeing a $100K+ budget while executing campaigns that have driven significant growth and engagement. Her expertise includes managing over 50 influencer partnerships, contributing to substantial topline growth across several ecommerce platforms. Shanaia honed her skills in previous roles, such as her position as a Marketing Specialist at Sagum, where she leveraged tools like Salesforce Marketing Cloud to optimize campaigns and increase engagement by 20%. She has a strong foundation in SEO, having improved organic traffic through comprehensive audits and optimizations. Her academic background includes a Master of Science in Marketing from CUNY - Baruch College, where she excelled in digital strategy and analytics.
Experience
Marketing Manager
AMG Brands · 2025 — PresentOversaw integrated brand and marketing initiatives, utilizing influencer, social, PR, paid media, Amazon, and creative campaigns for various consumer brands. Collaborated closely with executive leadership and external partners to develop campaign messaging, press materials, and content strategies across digital platforms. Maintained accountability for managing over $100K in marketing spending, including performance reporting and campaign strategy alignment with executive leadership. Built and scaled integrated multi-channel campaigns that included influencer marketing, contributing significantly to topline growth.Marketing Specialist
Sagum · 2022 — 2024Executed multi-channel campaigns leveraging Salesforce Marketing Cloud, thereby enhancing audience targeting and performance reporting. Developed and refined automated customer journeys as well as personalized email campaigns to boost engagement rates and improve customer retention. Conducted SEO audits and optimization efforts to drive organic website traffic, supporting lead generation initiatives.Social Media Growth Coordinator
Gasset Group · 2020 — 2022Facilitated influencer and affiliate marketing campaigns in collaboration with lifestyle creators, enhancing ecommerce sales through Shopify programs. Managed incentive initiatives to promote increased influencer participation, repeat promotions, and affiliate code usage. Worked alongside the Marketing Manager on growth initiatives and campaign strategy execution.
Skills & Expertise
Education
- Master of Science in MarketingCUNY - Baruch College
- Bachelor of Science in Business ManagementCentral Philippine University