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Sofia C. — Senior Digital Marketing Strategist from Argentina

Sofia C.

Senior Digital Marketing Strategist

Argentina 6+ years
Open to offersNew to Platform
Languages
EnglishSpanishItalian
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About

Sofía C. is a seasoned marketing and communications professional with over a decade of experience developing digital content strategy and managing social media for clients across international education, government, and digital agency sectors. As Social Media Manager at ATC Language Schools, she implemented comprehensive campaigns on Instagram, Facebook, and LinkedIn, leveraging digital content creation and Email Marketing using tools like Mailchimp, HubSpot, and WordPress to drive student engagement and course visibility. Previously, at Forest Digital Agency, Sofía coordinated creative teams, executed digital marketing strategies for U.S. and Latin American brands, and managed copywriting for web and social platforms. Her background also includes press and communications for Bahía Blanca City Hall, where she led social media strategy and content management using WordPress. Proficient in Spanish, English, and Italian, Sofía is recognized for her attention to detail and results-oriented project execution.

Experience

  • Social Media Manager

    ATC Language Schools · 2022 — 2025
    Developed and implemented comprehensive social media strategies on Instagram, Facebook, and LinkedIn to boost brand awareness and user engagement. Crafted and designed engaging digital content that aligned with marketing goals and the brand's voice. Promoted new courses and special offers via targeted campaigns on social media, enhancing visibility and driving enrollment. Directly managed email marketing initiatives and newsletters through Mailchimp, ensuring effective communication with both prospective and current students. Employed HubSpot and WordPress for updates on CRM and website, keeping information current and accurate. Led advertising efforts in Spanish, Italian, and English across Meta and Google Ads to expand reach

  • Digital Marketing & Content Coordinator

    Forest Digital Agency · 2019 — 2022
    Formulated and executed digital marketing and social media strategies for clients in the U.S. and Latin America. Coordinated with creative teams comprised of designers, filmmakers, and copywriters, while collaborating with clients to ensure cohesive campaign development and timely delivery. Generated and scheduled digital content that reflected each brand's goals and tone. Produced written content for social media, websites, newsletters, and email marketing campaigns. Engaged with social media communities to foster interaction and maintain consistent brand messaging. Assisted in setting up and optimizing paid advertisements on Facebook and Instagram. Analyzed performance metrics and collaborated on strategic adjustments to enhance reach and

  • Press and Communication – Senior Agent

    City Hall of Bahía Blanca · 2013 — 2020
    Oversaw the social media strategy and content across various platforms including Facebook, X, Instagram, and YouTube. Created and maintained website content using WordPress. Authored and designed press releases, newsletters, and other communication materials that aligned with the institution's goals. Contributed to event promotion and media relations efforts to enhance public visibility. Conducted media research and tracked performance for digital communication campaigns.