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Steven W. — Senior Creative Director Brand Design from Singapore

Steven W.

Senior Creative Director Brand Design

Singapore 2-3 years
Open to offersNew to Platform
Languages
EnglishChineseCantonese
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About

Steven W. is a seasoned Senior Creative with a remarkable career spanning over 27 years, specializing in Brand Design, Packaging, and Retail Experience. Based in Singapore, he has made significant contributions to international brands across Asia. His expertise lies in transforming strategic concepts into captivating visual stories that resonate emotionally with consumers. As a Design Director and Senior Creative Consultant at Lloyd Northover Yeang and Design Bridge Asia from 1998 to 2011, Steven led creative projects for well-known brands such as F&N, Pantene, and CapitaLand. His work has been recognized with multiple awards, including the Singapore Packaging Star Awards and the Asia Packaging Star Award. Beyond industry accomplishments, Steven also served as an Art Educator with Singapore's Ministry of Education from 2012 to 2025, where he blended creative leadership with educational mentorship. His technical proficiency encompasses Adobe Illustrator, Adobe Photoshop, and Creative Concept Development, ensuring exceptional execution quality across all projects.

Experience

  • Art Educator

    Ministry of Education Singapore · 2012 — 2025
    Combined creative leadership with educational initiatives, guiding students while coordinating large exhibitions, public art projects, and community engagement activities. Curated school exhibitions that highlighted student creativity and visual storytelling. Organized and facilitated national art events and enriching learning experiences. Partnered with artists, designers, and community organizations on public art endeavors. Provided mentorship to emerging creatives in areas such as design thinking, concept development, and visual communication. Fostered a culture of experimentation, craftsmanship, and creative confidence through project-based learning.

  • Design Director / Senior Creative Consultant

    Lloyd Northover Yeang • Design Bridge Asia · 1998 — 2011
    Engaged with regional and multinational brands to develop unique brand experiences encompassing packaging, corporate identity, retail communications, and environmental graphics. Oversaw the creative process for branding and packaging initiatives, guiding projects from the initial concept to final production. Provided design expertise for visual identities and communication systems for notable brands such as F&N, Pantene, and CapitaLand. Worked in close collaboration with clients, marketers, copywriters, and production teams to align creative outputs with business goals. Produced visual mock-ups and presentation concepts to ensure brand consistency across varied platforms. Managed the artwork production process while working with printers and manufacturers to uphold quality standards. Participated in significant experiential branding projects facilitated by Pico Singapore, including events for IMF Singapore 2006 and APEC Singapore 2009, and contributed to branding materials for the launch of Raffles City Shanghai alongside Pico Shanghai.

Skills & Expertise

Logo DesignCreative DesignerPackaging DesignerMarketing SpecialistVisual DesignerGraphic DesignBranding and Identity Design

Education

  • Postgraduate Diploma in Education
    National Institute of Education, Singapore
  • Bachelor of Arts in Graphic Design
    Auckland University of Creative Technology, New Zealand