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Syed A. — Senior Data Analytics Manager from Pakistan

Syed A.

Senior Data Analytics Manager

Pakistan 6+ years
Open to offersNew to Platform
Languages
EnglishUrdu
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About

Syed A., a strategic Data Analytics Manager based in Karachi, Pakistan, has over a decade of experience in building high-impact BI, product analytics, and data engineering capabilities within the Telecom, Ride Hailing, E-commerce, and B2B SaaS sectors. His career spans leadership roles such as Lead Data Analyst at Disrupt.com, where he played an indispensable role in developing an AI-based data analytics product and spearheaded AI-driven data transformation initiatives using cutting-edge technologies like BigQuery and dbt. Syed A. has demonstrated profound expertise in KPI frameworks, cloud data architecture, and ETL / ELT pipeline development. His background includes delivering automated reporting solutions and strategic advisory functions, significantly impacting ROI, CTR, and operational efficiency. As a proven leader, he has been instrumental in mentoring cross-functional teams and fostering data culture in lean and fast-paced environments. His technical proficiencies include SQL, Python, and applications such as Power BI and Tableau, backed by formal education in engineering and an EMBA in Supply Chain Management.

Experience

  • Lead Data Analyst / Data Engineer

    DISRUPT.COM · 2024 — Present
    Owned the entire analytics function as the sole data resource, collaborating with multiple business stakeholders. Contributed to the development of an AI-based data analytics product, integrating product analytics with business intelligence and modern data engineering practices. Designed scalable pipelines using Medallion Architecture, while managing Apache Airflow workflows for orchestration and pipeline monitoring. Developed ELT pipelines in BigQuery to transform raw data into curated models, and integrated product analytics data from various platforms including Mixpanel and Google Analytics.

  • Data Scientist / Senior Data Analyst

    GADITEK (SAVYOUR) · 2022 — 2024
    Led analytics initiatives targeting marketing performance and customer engagement. Constructed ETL pipelines to ingest data from platforms such as YouTube and Facebook into BigQuery. Enhanced influencer marketing ROI through performance measurement, and utilized machine learning on CRM data to improve push notification click-through rates. Created dashboards for leadership to track business key performance indicators.

  • Marketing BI Analyst

    BYKEA · 2020 — 2022
    Oversaw data models and reporting in BigQuery for the marketing and growth teams. Developed dashboards using Power BI, Excel, Google Sheets, and Data Studio to support daily business operations. Executed RFM segmentation and performance reporting for targeted marketing campaigns.

  • Data Analyst

    NETKOM (Huawei Projects: Zong / Mobilink-Warid / Ufone) · 2013 — 2020
    Provided analytics and reporting solutions across telecom transformation projects. Created SQL Server queries and SSIS workflows, along with Power BI dashboards for enterprise reporting. Automated data consolidation to enhance reporting efficiency and delivered operational KPIs and insights for client leadership.

Skills & Expertise

Data EngineeringCPA Marketing ExpertData EngineerData AnalystData ScientistExcel Expert

Education

  • EMBA, Supply Chain Management
    IBA Karachi
  • MS, Electrical Engineering
    NUST
  • BE, Telecommunication Engineering
    NED University