T D.
Senior FMCG Sales and Commercial Leader
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About
Donny W. is a seasoned professional, serving as a Sales Commercial Head & Business Development Leader in the FMCG and food & beverage sectors. With over 20 years of impactful career history, he has expertly guided national sales operations across multiple distribution channels, including Modern Trade (MT), General Trade (GT), and Horeca across Indonesia. His tenure at firms like PT Karya Kirana Sempurna, PT FKS Multi Agro Tbk, and PT Eastern Pearl Flour Mills demonstrates his proficiency in fostering revenue growth, improving margins, and leading high-performance teams. Donny W. excels in commercial negotiations, trade marketing execution, and achieving strategic business alignment, evidenced by successful roles that include managing comprehensive sales strategies and distribution networks across the country. His experience spans roles from Chief of Staff at PT Ardena Artha Mulia to various leadership positions at prominent industry players, highlighting a robust capability in modern trade & general trade revenue growth, distribution management, and commercial negotiation.
Experience
Commercial Head / Director
PT Karya Kirana Sempurna & PT Karya Kirana Distribusi · 2025 — 2026Directed sales and commercial strategy for GT, MT, and Horeca channels, working with brands such as Joyday Ice Cream and Kingfish Frozen Food. Managed a team of sales personnel, administrative staff, and supply chain operations to ensure monthly targets were met across four provinces. Oversaw pricing and operational strategies while collaborating with finance to enhance performance.Chief of Staff / Commercial & Operational Improvement
PT Ardena Artha Mulia · 2022 — 2024Assisted the CEO in enhancing sales performance and operational systems. Facilitated coordination among Sales, Operations, and Supply Chain, while improving processes for sales tracking and reporting.Head of National Sales
PT FKS Multi Agro Tbk. · 2018 — 2019Oversaw the national sales organization and distributor network. Formulated sales strategies, pricing structures, and initiatives for channel expansion to enhance coverage and performance.Senior Sales & Marketing Manager – East Indonesia
PT Eastern Pearl Flour Mills · 2012 — 2017Managed sales operations in the region and monitored the performance of 20 local distributors. Focused on expanding GT and MT channels in East Indonesia and facilitated negotiations with key customers to boost sales.Marketing Dept Head / Product & Business Dev. Manager
PT Sentana Adidaya Pratama / PT SariAgrotama Persada · 2009 — 2012Led the development and launch of new products, coordinating with R&D, purchasing, supply chain, sales, and production teams. Provided marketing activation support and tools for sales departments, distributors, and retail outlets while managing marketing operations and trade promotions.Assistant Marketing Manager
PT Sayap Mas Utama · 2001 — 2009Supervised a team of product assistant managers across multiple product categories including Toiletries and Food Beverages. Took charge of product development and launch initiatives, collaborating closely with various departments to ensure marketing activation and support.Product Manager
PT Multimas Nabati Asahan · 1999 — 2001Led the development and launch of the SANIA cooking oil brand, collaborating with R&D, purchasing, supply chain, sales, and production teams. Managed marketing activation and support for sales efforts in distributors and retail outlets, overseeing trade promotions and evaluations.Assistant Product Manager
PT Intiboga Sejahtera / Salim Ivo Mas · 1994 — 1999Managed product lines including Bimoli SCP and Sunrise cooking oil. Provided marketing activation support and tools for sales, while overseeing trade promotion activities.Staff EDP & Junior Auditor
Kantor Akuntan Publik Drs. Wiyoko Suwandi · 1989 — 1994Performed tasks as an EDP staff member and junior auditor within the firm.
Skills & Expertise
Education
- Bachelor DegreeSTMIK-Indonesia