Tam T.
Senior Marketing Manager
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Truong K. is a Marketing Manager with over eight years of experience in the healthcare, education, and retail sectors, managing marketing teams and driving revenue growth for businesses with annual revenues ranging from USD 4–12M (100–300B VND). Specializing in growth strategy and P&L management, Truong K. has successfully led integrated brand and performance marketing initiatives, optimized customer acquisition costs, and increased customer lifetime value. In roles at Kangnam Cosmetic Hospital, IDP Education, The Gioi Skinfood, and Topica Edtech Group, Truong K. executed comprehensive marketing strategies—such as transforming traditional channels to omnichannel and digital models—that resulted in substantial revenue increases, improved marketing ROI, and enhanced brand positioning. Additionally, Truong K. established marketing departments, developed KPI frameworks, and standardized reporting, demonstrating deep expertise in marketing efficiency optimization and organization design.
Experience
MARKETING MANAGER
KANGNAM COSMETIC HOSPITAL · 2023 — 2026Executed an integrated growth strategy that merged Performance Marketing, Brand, and CRM efforts. Managed annual marketing budgets ranging from 21–27B VND while maintaining a cost-to-revenue ratio under 10%. Oversaw brand repositioning towards 'Smart Beauty Clinic' and established brand guidelines. Developed a marketing department consisting of 22 personnel, standardizing KPI frameworks and financial reporting systems.MARKETING MANAGER
THE GIOI SKINFOOD · 2017 — 2019Directed a transition from offline marketing to a digital-driven model, which resulted in a significant increase in qualified leads and enrollment conversion rates. Managed marketing budgets between 9–17B VND, introducing ROI tracking for campaigns. Enhanced brand position as a premium study-abroad consulting provider through targeted messaging and integrated brand campaigns.MARKETING MANAGER
TOPICA EDTECH GROUP · 2015 — 2017Facilitated the expansion of business from traditional retail to an omnichannel model. Controlled marketing budgets from 8–12B VND while optimizing marketing costs. Focused on brand development, repositioning the brand towards youth-focused identity and planning influencer marketing strategies.MARKETING EXECUTIVE
nullManaged product lines that generated 60–80B VND in annual revenue. Oversaw marketing budgets of 4–6B VND and executed over 100 digital campaigns, significantly increasing website traffic and reducing the cost per lead.
Skills & Expertise
Education
- Bachelor of Business Administration, MarketingCONCORD UNIVERSITY · 2011 — 2014