Vanessa P.
Social Media Manager and Strategies-Executive assistant
Open to offersNew to PlatformAbout
Vanessa P. is a seasoned Facebook Ads Specialist and Social Media Manager with over five years of experience in boosting brand visibility and customer engagement through strategic digital marketing initiatives. With a proven ability to manage Facebook and Instagram ad campaigns, she has generated over $2.5M in annual revenue for more than 20 clients. Her expertise extends to developing comprehensive social media strategies and executing them across various platforms. Vanessa specializes in video editing and production, creating over 50 video content pieces monthly, leveraging tools like Adobe Premiere Pro and CapCut. As a Content Researcher and community manager, she has grown social followings significantly, including an increase from 2K to 85K Instagram followers, boosting engagement by 120% on TikTok. Her proactive management of chat support systems has enhanced customer satisfaction with quick response times and high satisfaction rates. Vanessa's work spans industries such as e-commerce, fashion, and lifestyle, backed by a Bachelor of Science in Marketing from the University of the Philippines.
Experience
Senior Facebook Ads Specialist & Video Content Producer
Digital Marketing Agency · 2022 — PresentOversaw Facebook and Instagram ad campaigns for over 20 clients, contributing to substantial annual revenue. Focused on optimizing audience segmentation and targeting to enhance ROAS. Formulated social media strategies and branding guidelines specifically for e-commerce clients. Produced and edited a significant volume of video content each month using Adobe Premiere Pro and CapCut for social media initiatives. Conducted detailed content research to discover trending topics and audience interests. Established and managed chatbot support systems, significantly decreasing response times.Social Media Manager & Content Researcher
E-Commerce Startup · 2020 — 2021Developed and managed a complete brand presence across multiple platforms including Facebook, Instagram, TikTok, and Pinterest. Utilized a data-driven content strategy to significantly increase Instagram followers. Analyzed market trends and competitor activities to guide the content calendar and enhance brand positioning. Edited and created short-form video content for TikTok and Instagram Reels, boosting engagement. Managed customer service inquiries through various channels, maintaining a high satisfaction rate. Collaborated with numerous influencers on campaigns to expand brand visibility.Social Media Marketing Coordinator & Video Editor
Fashion & Lifestyle Brand · 2019 — 2020Managed daily social media content across multiple platforms. Edited promotional videos and lifestyle content for advertising campaigns. Researched audience preferences and market trends to refine the content strategy. Monitored brand sentiment and promptly addressed customer inquiries. Developed content campaigns that gained significant impressions each month.
Skills & Expertise
Education
- Bachelor of Science in MarketingUniversity of the Philippines · — — 2019