Vishnu N.
Senior Marketing Operations Manager
Open to offersNew to PlatformAbout
Vishnu N. is an experienced Senior Marketing Operations Manager based in Shah Alam, Malaysia, with a proven track record in leading platform migrations and team enablement across global sales and marketing operations. He specializes in Salesforce campaign structure redesigns, implementing technologies like 6sense for sales intelligence, and deploying Microsoft Bookings to improve appointment scheduling efficiency. At Hays Recruitment, he optimized job board processes utilizing tools such as LinkedIn Recruiting and as an APAC Marketing Operations Manager, implemented Asana for enhanced campaign management. His tenure at 2X involved successful deprecation of marketing performance management tools, creating significant client savings, along with managing global tool rollouts. Vishnu also played a key role in the recruitment and development of marketing operations teams across various regions. He spearheaded projects leveraging tools like JIRA and Pardot to streamline operations for renowned clients, demonstrating in-depth expertise in CRM integration and marketing strategies. He holds a Bachelor of Science in Mechanical Engineering from the University at Buffalo, graduating Cum Laude.
Experience
APAC Marketing Operations Manager
Hays Recruitment · 2026 — PresentOptimized operational processes and reporting structure for job board management utilizing LinkedIn Recruiting, SEEK, and Broadbean, facilitating quicker data collection for reporting. Promoted the adoption of Asana for large campaign management within the Asia Marketing team. Analyzed marketing performance metrics to guide strategic adjustments.Senior Marketing Operations Manager
2X · 2024 — 2026Managed the deprecation of a marketing performance management tool, reconstructing its functionality within Salesforce's campaign structure. Oversaw the rollout of 6sense for the global Sales team, ensuring accurate data flow and conducting training while troubleshooting with the support team. Directed a multi-phase deployment of Microsoft Bookings, enhancing scheduling capabilities and automating CRM data synchronization. Acted as Master Trainer during the integration of the new 2X Manila office, establishing the Marketing Operations function and participating in recruitment and training for new hires.Senior Marketing Operations Specialist
2X · 2022 — 2024Led a speed-to-market project optimizing the client's project management tool, JIRA, through automation and improved workflows. Provided operational support for the Seismic platform rollout to internal Sales and Distributor teams. Handled invoice processing and payouts for the client marketing team in SAP, maintaining communication with stakeholders. Involved in mentoring junior team members and participated in the internal recruitment process.Marketing Operations Specialist
2X · 2021 — 2022Executed campaign launches by establishing necessary automations and CRM synchronizations using Pardot / HubSpot. Developed and refined lead scoring criteria aligned with prospect engagement. Offered internal operational support for governance, ensuring alignment on team deliverables.Marketing Operations Associate
2X · 2021 — 2021Participated in creating, testing, and deploying emails and landing pages for client email marketing campaigns and nurture programs. Compiled reports on email performance metrics and recommended improvements.Network Control Group Supervisor
DHL Express (M) Sdn Bhd · 2020 — 2021Supervised the Network Control Group team for inbound and outbound flight and truck movements from Subang Airport. Ensured accurate flight data entry and transfer for regional flights, including details on dangerous goods and ULD management. Developed contingency plans for flight cancellations and handled customer service inquiries related to tracing and tracking.General Services Executive
Nestlé Manufacturing (Malaysia) Sdn Bhd · 2017 — 2019Assisted with the operation and maintenance of all plant utilities and support services. Managed the operations of the Waste Water Treatment, Reverse Osmosis, and Sewage Treatment Plants while complying with environmental standards. Participated in planning contractor maintenance work and energy-saving projects, and helped facilitate ISO 14001:2015 training.Project Engineer
Kone Elevator (M) Sdn. Bhd. · 2015 — 2017Managed a large-scale project involving the installation, testing, and commissioning of multiple elevator units within deadlines. Developed project planning skills for milestone achievement through efficient resource management. Enhanced site management capabilities through collaboration with contractors, clients, suppliers, and subcontractors. Assisted in creating progress report systems for project updates.
Skills & Expertise
Education
- Bachelor of Science in Mechanical EngineeringUniversity at Buffalo, the State University of New York, USA · 2012 — 2015
- American Degree Transfer Program (ADP) - Mechanical EngineeringTaylor's University, Malaysia · 2011 — 2012