Wida N.
Mid-Level Social Media Specialist
Open to offersNew to PlatformPortfolios
About
Wida N. is a seasoned Social Media Specialist with over three years of strategic management experience in the national fashion brand sector. Stationed in Majalaya, Bandung, she has demonstrated expertise in crafting precise content strategies and planning, leading to impressive metrics including a peak of 8.1 million monthly views and an engagement rate of 8.78%. Her competencies include developing detailed content briefs, managing community interactions, and conducting performance analyses. Notable achievements consist of driving substantial organic growth with 34,720 new followers in a month and managing 15 to 30 KOLs per campaign without agency assistance. Wida’s certified skills in Digital Marketing Full Stack encompass Facebook & Instagram Ads, Google Ads, and SEO. Beyond her role at CV Mutif Corp, she also shaped the content strategy and brand identity for Atlas Tropica in the travel industry, achieving significant reach within the first month. Her educational journey includes a Bachelor’s degree in Business Administration from Telkom University.
Experience
Social Media Specialist
Atlas Tropica · 2026 — PresentEstablished the content strategy and brand identity from scratch for a travel business focused on Lombok and Sumbawa. Created visually cinematic content briefs based on storytelling for Reels and TikTok, achieving organic reach to 97% new audiences in the first month. Managed the content calendar while ensuring brand tone and visual consistency independently.Social Media Specialist
CV Mutif Corp · 2022 — PresentDeveloped monthly content strategy and calendar in alignment with brand campaigns, industry trends, and target audiences. Created detailed content briefs for the creative team, covering visual concepts and key messages. Conducted routine research on trends in the Muslim fashion industry and performed competitive analysis to ensure content relevance. Maintained brand voice consistency and visual identity across Instagram and Facebook. Crafted persuasive captions and campaign copy tailored to various audience segments, including end consumers and resellers. Managed public communication and community engagement to foster audience loyalty and maintain a positive brand sentiment. Clearly communicated product information and brand campaigns across all platforms. Managed 15-30 nano-micro KOLs per campaign independently, overseeing the selection, negotiation, brief creation, monitoring, and performance reporting. Analyzed content performance using Meta Insights, preparing monthly evaluation reports and optimizing content strategy based on performance data.Freelance Junior Copywriter
Tel-U Coffee · 2020 — 2020Authored informative articles and press releases targeted at a campus community audience. Assisted in coordinating public communication for inter-departmental webinar activities.
Skills & Expertise
Education
- Bachelor of Business AdministrationTelkom University · 2017 — 2022