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Wilson F. — Mid-Level Meta Ads Manager from Philippines

Wilson F.

Mid-Level Meta Ads Manager

Philippines 3-6 years
Open to offersNew to Platform
Languages
English
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About

Wilson F. is an experienced Meta Ads Manager with a proven track record in the strategic oversight of lead generation campaigns, particularly within the real estate and dental marketing sectors. He expertly manages campaigns with a focus on budget optimization, evidenced by his handling of monthly ad budgets ranging from $350 to $3,000. Wilson excels in implementing Meta Pixel and Conversion API techniques, ensuring verified lead tracking and efficient remarketing processes. His role involves close collaboration with success managers and leadership to develop campaign strategies and maintain communication through clear performance reporting. He has achieved significant results, such as generating verified dental leads at under $20 CPVL and maintaining ad account health. His technical skills are supported by proficiency in tools such as Meta Ads Manager, HubSpot, and CallRail, highlighting his capability to deliver impactful campaign results that align with client revenue goals.

Experience

  • Meta Ads Manager - Dental Marketing

    null · 2023 — 2026
    Initiated and refined lead generation campaigns aimed at dental marketing clients, prioritizing the quality of verified leads. Handled campaign budgets between approximately $350 and $3,000 on a monthly basis. Monitored and recorded calls and verified leads through CallRail and CRM systems, contributing to lead-quality assessments. Focused on achieving verified dental leads at under $20 CPVL in specific campaigns. Employed campaign consolidation, controlled testing, and optimization strategies to enhance budget efficiency. Collaborated with internal teams and success managers to ensure campaign performance aligned with client revenue objectives.

  • Meta Ads Manager - Real Estate Marketing

    null · 2022 — Present
    Oversee the management and optimization of lead generation, website registration, and remarketing campaigns for real estate accounts. Track campaign delivery metrics such as spend, leads, CPL, CTR, CPC, frequency, and conversion performance. Update and modify campaigns based on listing activity, including when properties are sold, pending, or under contract. Implement and assess Pixel events, Conversion API, audience targeting, and retargeting workflows. Collaborate with success managers and leadership on strategies, creative direction, and client needs. Provide performance updates and address issues related to account health, billing, access, or delivery.

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