yayat R.
Mid-Level Hospitality Director
Open to offersNew to PlatformLanguages
EnglishIndonesian
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About
Yayat R. is a seasoned professional in the hospitality industry, specializing in sales and marketing. With an Associate's Degree from Universitas Indonesia, he has developed a robust career spanning various roles in hotel management. As a former Director of Sales Marketing at BW Suite Belitung, he excelled in boosting market penetration and maintaining high occupancy through strategic collaborations and service quality improvements. His tenure at BW Inn Belitung saw him managing day-to-day operations and ensuring exceptional guest satisfaction. He also served as a Cluster DOSM for Great Western Resort Hotel and Grand Serpong Hotel, where he crafted sales strategies to enhance revenue and market share. With strong skills in Event Management and experience in overseeing hotel operations, Yayat has contributed significantly to the hospitality sector in Indonesia. He has played a key role in leading projects, refining operational processes, and developing market analyses to sustain competitive advantages.
Experience
RM BW Inn (3*) and GM In charge for BW Suite Belitung (4*)
BW Suite - BW Inn Belitung · 2025 — 2025Oversaw all hotel operations, ensured consistent service standards, and supervised all departments to achieve guest satisfaction. Coordinated inter-departmental collaboration to enhance operational effectiveness and service quality. Managed team performance, addressed guest complaints, and made strategic operational decisions. Fostered strong relationships with guests, partners, and tourism stakeholders to support business development and customer loyalty.Resident Manager
BW Inn Belitung · 2018 — 2025Directed daily operations of a three-star business hotel in Belitung. Maintained operational excellence, ensured high staff performance, and prioritized guest satisfaction while controlling costs. Achieved strong hotel performance index scores by consistently meeting service standards and operational targets. Acted as the key decision-maker on-site to facilitate effective coordination across departments.DOSM
BW Suite Belitung · 2016 — 2025Developed and executed sales and marketing strategies aimed at increasing hotel revenue and enhancing brand positioning in Belitung. Established corporate, government, and travel agent accounts to promote sustainable occupancy growth. Conducted market analysis and performance reviews to inform strategic business decisions and strengthen market presence.Sales Dept Support
BW Express Jakarta · 2024 — 2024Assisted the sales and marketing department during a special assignment.Sales & General Support
BW Express Jakarta · 2024 — 2024Provided support for the sales department during the general manager vacancy.Founder
Raka Muda Mandiri (RakaCon) · 2014 — 2021Served as hotel sales partner and representative.Cluster DOSM for Great Western Resort Hotel & Grand Serpong Hotel
PT. Dinamika Karya Utama · 2015 — 2016Oversaw commercial strategies as Cluster Director of Sales & Marketing for both properties. Developed integrated sales and marketing strategies to maximize revenue and market share. Managed cluster sales teams while ensuring alignment on targets, pricing strategies, and brand positioning. Built strong relationships with various stakeholders and conducted market analysis to optimize room and MICE revenue.Hotel Manager / Assistant Project Manager (Technical Support/Owner Rep)
PT Suganda Bangun Jaya, (Vila Suganda / River Trees Resort) · 2014 — 2015Managed operational activities and supported project activities for River Trees Resort. Engaged in budget management, cash flow planning, and sales strategy development. Monitored construction activities and prepared necessary documentation for hotel operations.Guest Speaker/Lecturer
Bogor Hotel Institute · 2015 — 2015Delivered lectures on hotel marketing, focusing on new hotel business plans and market analysis.Sales Department (Jakarta Sales Office)
Kagum Hotels · 2012 — 2013Maintained relationships with Kagum accounts and explored new markets for the hotel properties.Sales Marketing & Operation (Hotel) Manager
The Highland Park Resort Bogor · 2010 — 2012Led pre-opening and setup activities for a new resort, developing operational flow and service standards. Responsible for manpower planning, recruitment, and training to ensure full operational readiness prior to opening. Coordinated construction activities and managed procurement aligned with operational requirements.Operation Manager
PT Rudang Cipta Persada · 2009 — 2010Prepared standard operating procedures, escorted health and safety assessments, and controlled overall operations from purchasing to shipping.Assistant Director of Sales and Marketing (AsDosm)
NOVOTEL BOGOR · 2009 — 2009Managed sales and marketing activities and set revenue targets while analyzing market trends and competitors.Sales and Marketing Manager
Hotel Salak The Heritage · 2006 — 2009Led and managed the sales department to enhance hotel revenue through diverse sales strategies. Oversaw setting sales targets, negotiating contracts, and ensuring effective inter-department coordination.Operation Manager
Hotel Salak The Heritage · 2004 — 2006Managed operations to ensure efficient service delivery and adherence to quality standards.FB Outlet Manager for Ayam Goreng Fatmawati
Ayam Goreng Fatmawati · 2002 — 2004Oversaw multiple outlets and ensured efficient operations within the food and beverage sector.Steward Supervisor
MRA Group · 2000 — 2002Supervised stewarding operations within the food and beverage division.Bar Waiter and Bar Helper
MRA Group · 2000 — 2001Provided service in a lifestyle bar and music club setting.Domestic Ticketing & Hotel Reservation
Haryono Tours & Travel · 2000 — 2000Handled domestic ticketing and hotel reservation tasks during peak season.Apprentice
Ragunan Zoo · 2000 — 2000Managed ticketing responsibilities during the high season.Sales Counter
Bata · 1998 — 1998Worked at the sales counter, providing customer service and sales support.
Skills & Expertise
Education
- Associate's Degree in Tourism and Travel Services ManagementUniversitas Indonesia (UI) · 1997 — 2000
- Senior High School in Hotel, Motel, and Restaurant ManagementSMIP Panca Sakti · 1994 — 1997