Yustinus A.
Core Expertise: Sales & Commercial Strategy | Indonesia Market Research | Business Development | GTM | Distributor Management | AI Business Operations | English-Indonesian Localization
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Portfolios
About
I am a senior Sales, Commercial, and Business Development Leader with 15+ years of leadership experience across FMCG, Food & Beverage, Distribution, and Consumer Goods in Indonesia. My expertise includes sales strategy, business development, go-to-market (GTM), market research, distributor management, route-to-market, commercial operations, and AI-assisted business analysis.
As Head of Sales & Operations at PT Alamjaya Wirasentosa, I managed 48 branches and 42,000+ active outlets across General Trade, Modern Trade, HORECA, and Key Accounts, delivering IDR 2.7 trillion in annual revenue and IDR 200 billion incremental growth while reducing overdue receivables to 4%.
At Coca-Cola, I managed 35 distributors and approximately 16,500 active outlets, delivered record sales volume of 10.8 million cases, and received the Best General Manager Indonesia Award in 2014. Most recently, as Head of Sales Indonesia at KUN Dairy, I led distributor development, regional expansion, and sales execution across multiple Indonesian markets.
Alongside my corporate career, I work on remote and freelance projects involving market research, AI-assisted business operations, Indonesian AI data, commercial evaluation, voice/data projects, and English-Indonesian business communication. My project experience includes an Upwork Enterprise project developing real-world Indonesian business prompts and a professional CV evaluation project covering 18 candidates.
My portfolio covers Indonesia Market & Competitor Research, Distributor/Supplier Research, GTM & 90-Day Market Entry Plans, Sales Performance Analysis, AI Business Prompt Development, Commercial Candidate Evaluation, and English-Indonesian Translation & Localization.
I combine senior commercial leadership with hands-on research, AI tools, and strong knowledge of the Indonesian market to deliver practical, data-driven, and actionable results for global clients.
Core Expertise: Sales & Commercial Strategy | Indonesia Market Research | Business Development | GTM | Distributor Management | AI Business Operations | English-Indonesian Localization
Education: Master of Management (MM), Universitas Prima Indonesia.
Why hire me
Employers should hire me because I combine 15+ years of senior commercial leadership with hands-on experience in research, business strategy, and AI-assisted work. I have managed 48 branches, 42,000+ active outlets, and annual revenue of IDR 2.7 trillion, while leading sales, distributor networks, GTM execution, and business expansion across Indonesia. I bring both strategic thinking and practical execution. I can help companies with sales and commercial strategy, Indonesia market research, business development, market entry, distributor/supplier research, performance analysis, and English-Indonesian localization. I also have experience delivering remote projects through global freelance platforms, including AI business content, candidate evaluation, research, and Indonesian-language projects. I work independently, communicate clearly in English and Indonesian, meet deadlines, and focus on delivering accurate, structured, and actionable results—not just completing tasks.
Experience
HEAD OF SALES
KUN Dairy · 2024 — PresentOversee national sales growth and the implementation of commercial strategy. Responsibilities include launching KUN Dairy operations, enhancing distribution in key regions, driving monthly revenue to Rp1.4 billion, and forming distributor and key account partnerships.HEAD OF SALES & OPERATIONS
PT Alamjaya Wirasentosa · 2019 — 2024Directed nationwide sales and operational activities across 48 branches. Accountable for achieving Rp2.7 trillion in revenue, facilitating a growth of Rp200 billion, increasing the active outlet count from 37,000 to over 42,000, and minimizing overdue receivables to 4%.NATIONAL SALES & MARKETING MANAGER
PT Aneka Tuna Indonesia · 2018 — 2019Spearheaded domestic market expansion and distributor development efforts. Focused on exceeding sales growth initiatives with targets surpassing Rp150 billion.GENERAL MANAGER
Coca-Cola Europacific Indonesia · 2007 — 2016Achieved a record sales volume of 10.8 million cases, generating revenue of over Rp487 billion. Managed operational activities involving 35 distributors and was honored with the Best General Manager Indonesia Award in 2014.HUMAN RESOURCES MANAGER
Various Organizations · 1996 — 2007Oversaw recruitment processes, talent development programs, and employee relations. Engaged in performance management and contributed to organizational development initiatives.
Skills & Expertise
Education
- Master of ManagementUniversitas Prima Indonesia · 2022 — 2024
- Bachelor of EducationUniversitas Kristen Indonesia · 1998 — 2004