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Zodumo B. — Mid-Level Digital Marketing Specialist from South Africa

Zodumo B.

Mid-Level Digital Marketing Specialist

South Africa 6+ years
Open to offersNew to Platform
Languages
English
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About

Zodumo B. is a results-driven digital marketing and E-commerce professional based in Johannesburg, specializing in social media management, ecommerce operations, and brand growth. With robust experience in developing and executing multichannel marketing strategies across various platforms such as Facebook, Instagram, and Shopify, Zodumo is adept at driving audience engagement and optimizing performance analytics. As a Project Lead and Co-founder of a non-profit organization since April 2024, Zodumo leads marketing and fundraising operations, and is proficient in communication strategies and digital communications. As a former E-commerce Manager for an online retail store, she expertly managed inventory, logistics, and customer service using tools like Canva and Google Analytics to boost sales. Previously, as a Social Media Manager at Slimzone Health and a Marketing Assistant at LiveWire Marketing Agency, Zodumo honed skills in campaign management and client communications. She is currently progressing through a Digital Marketing certification and holds a background in Corporate Communication from the University of Johannesburg.

Experience

  • Project lead and Co-founder

    Non-Profit Organization · 2024 — Present
    Oversee all operations including marketing, fundraising, partnerships, and digital communications. Formulate outreach campaigns and communication strategies to enhance awareness. Attend to administrative tasks, budgeting, and compliance. Coordinate various projects to benefit local communities. Oversee social media profiles, website, email marketing, and content development.

  • E-commerce Manager

    Online Retail Store · 2020 — 2023
    Develop and manage an e-commerce business, focusing on inventory, logistics, marketing, and customer service. Oversee the design of the Shopify store, including product listings and sales operations from start to finish. Establish brand identity across several platforms while managing creative and content efforts. Execute digital campaigns, both paid and organic, to boost sales and customer engagement. Evaluate key performance metrics to enhance customer retention and conversion rates. Administer vendor relationships, product sourcing, and order fulfillment.

  • Social Media Manager

    Slimzone Health · 2017 — 2017
    Develop and implement digital campaigns within the health and wellness realm. Monitor analytics to refine campaign effectiveness and enhance audience interaction. Generate content and interact with the online community. Edit and distribute communication materials while collaborating with management to ensure alignment with business objectives.

  • Marketing Assistant

    LiveWire Marketing Agency · 2014 — 2017
    Assist in client-facing campaigns, events, and brand activations. Manage social media platforms and create promotional strategies. Facilitate project coordination, provide training for promotional staff, and handle client communications. Contribute to reporting and administrative tasks related to campaign performance.

  • Guest Relations Officer

    Intercontinental Sandton Towers · 2012 — 2013
    Provide outstanding guest service, managing VIP check-ins and coordinating logistics. Oversee the reconciliation of loyalty program activities and address guest feedback. Ensure a positive guest experience in the lobby and oversee hospitality operations.