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Zoe M. — Mid-Level Marketing Manager from Lesotho

Zoe M.

Mid-Level Marketing Manager

Lesotho 3-6 years
Open to offersNew to Platform
Languages
EnglishFrench
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About

Zoe M. is an Accountant & Brand Strategist with expertise in the financial consulting, marketing, and automotive industries in Lesotho. At Patted Financial Consultants, she collected and analyzed financial data, prepared reports, and provided insights for strategic decision-making, supporting cost-reduction and business alignment. Moving into marketing, Zoe worked as a Brand Strategist with PERAZIM Marketing, where she conducted market research, designed brand campaigns, and developed creative briefs to strengthen client identities. Currently, as Marketing Manager at Autoland Lesotho, she leads cross-functional teams and drives strategic marketing campaigns, contributing to the company’s recognition with the PMR Africa Diamond Arrow Award in 2024. Her background includes a Bachelor of Commerce in Accounting from UFS, internships in marketing, and certifications in marketing analytics, digital marketing, and Google AI Essentials. Proficient in the Adobe Suite (AE, PR, PS, LR, AN, DW), Zoe applies data-driven insights to optimize campaign performance and increase brand visibility.

Experience

  • Marketing Manager

    Autoland Lesotho · 2022 — Present
    Spearheaded strategic marketing campaigns to broaden market presence and contribute to recognition in the PMR Africa Diamond Arrow Award. Developed and executed digital and traditional marketing strategies to boost brand visibility and drive sales growth. Led a cross-functional team to deliver creative campaigns, promoting collaboration between sales, service, and customer support departments. Utilized data-driven insights to enhance customer engagement and optimize marketing spending.

  • Brand Strategist

    PERAZIM Marketing · 2019 — 2021
    Conducted market research and analyzed consumer insights to create targeted brand campaigns. Developed creative briefs and guidelines to enhance client brand identity across various channels. Collaborated with clients and internal marketing and advertising teams to ensure effective strategy execution. Enhanced campaign performance through iterative testing, feedback, and system enhancements.

  • Financial Analyst

    Patted Financial Consultants · 2015 — 2019
    Collected and analyzed financial data, prepared reports, and provided insights to aid strategic decision-making. Reviewed company expenses, optimized resource allocation, and supported cost-reduction strategies. Collaborated with management to align financial performance with long-term business objectives. Strengthened client relationships by translating complex financial insights into clear, actionable recommendations.

Skills & Expertise

Closing DealsArchitectural ServicesDigital MarketingGoogle AdsAdvertisingCapCutVideo EditorBookkeepingAccountingAdobe Premiere ProAdobe PhotoshopAdobe XD

Education

  • Master’s of Strategic Management & Leadership (In Progress)
    EDUBEX · — — 2025
  • BComm Accounting
    UFS · 2013 — 2018
  • International Baccalaureate (IB)
    Machabeng International College · 2010 — 2012
  • International General Certificate of Secondary Education IGCSE
    Machabeng International College · 2008 — 2010