Lead Generation Specialist

Responsibilities:

• Research and build prospect lists of referral partners, local businesses, and target contacts

• Conduct outbound outreach through calls, email, SMS, and social media channels

• Perform market research to identify new lead generation opportunities

• Follow up with leads from marketing campaigns, referrals, and social media inquiries

• Qualify prospects and schedule appointments for the sales team

• Manage calendars and coordinate appointment scheduling

• Monitor and engage with prospects through Facebook groups, business pages, and online communities

• Create and publish basic social media content to support brand visibility

• Respond to reviews, inquiries, comments, and messages across digital platforms

• Maintain accurate CRM records, notes, lead statuses, and workflow updates

• Assist with marketing campaigns, email outreach, and promotional activities

• Track lead sources, follow-up activities, and campaign performance metrics

• Support outbound prospecting and advertising initiatives as needed

Qualifications:

• Excellent English communication skills, both written and verbal

• Experience in lead generation, prospecting, business development, or virtual assistance

• Experience managing CRM systems, preferably Housecall Pro or similar platforms

• Proficient in Google Workspace, Microsoft 365, Canva, and AI productivity tools

• Strong research, organization, and follow-up skills

• Experience with social media engagement, community management, and customer outreach

• Comfortable with outbound communication via phone, email, SMS, and social media

• Experience or interest in the plumbing, home services, or trades industry is a plus

• Ability to work independently, manage multiple priorities, and meet lead generation goals