Squarespace Website Build for Applied System Group (ASG)

Purpose of Website

The site will promote and support the sale of a digital product:

ASG Field Documentation Framework – Core Edition

This product is built around a structured methodology called the:

SCALE Framework

The website must clearly present and support this framework as a core feature of the product.

📌 Pages Required

1. Home (Sales-Focused Landing Page)

Clear headline and positioning

Section introducing the SCALE Framework

Structured sections explaining the toolkit

Strong call-to-action (Buy / Learn More)

2. Product Page (Toolkit Details)

Features and benefits

Who it’s for

What’s included

Dedicated section explaining the SCALE Framework

3. About Page

Company overview

Credibility and experience

4. Contact Page

Simple contact form

5. Optional: Resources / Blog

📌 Design Direction

Clean, structured, professional

Corporate (not trendy or flashy)

Strong spacing and readability

Organized layout with clear section separation

📌 Features Required

Mobile responsive design

Clear call-to-action sections

Basic SEO setup (page titles, descriptions)

Ability to integrate with Gumroad (or prepare for connection)

📌 What I Will Provide

Brand direction

Page structure

Product details

Overview of the SCALE Framework

📌 What You Must Deliver

Fully built Squarespace website

Clean layout and formatting

Light design polish (spacing, typography, alignment)

Mobile optimization

📌 Requirements

Proven Squarespace portfolio

Experience building business/product websites

Strong attention to detail

Ability to follow direction precisely

📌 Timeline

Initial build: 5–10 days

Revisions included

**This is not a branding or strategy project.

This is a professional execution project.