Purpose of Website
The site will promote and support the sale of a digital product:
ASG Field Documentation Framework – Core Edition
This product is built around a structured methodology called the:
SCALE Framework
The website must clearly present and support this framework as a core feature of the product.
📌 Pages Required
1. Home (Sales-Focused Landing Page)
Clear headline and positioning
Section introducing the SCALE Framework
Structured sections explaining the toolkit
Strong call-to-action (Buy / Learn More)
2. Product Page (Toolkit Details)
Features and benefits
Who it’s for
What’s included
Dedicated section explaining the SCALE Framework
3. About Page
Company overview
Credibility and experience
4. Contact Page
Simple contact form
5. Optional: Resources / Blog
📌 Design Direction
Clean, structured, professional
Corporate (not trendy or flashy)
Strong spacing and readability
Organized layout with clear section separation
📌 Features Required
Mobile responsive design
Clear call-to-action sections
Basic SEO setup (page titles, descriptions)
Ability to integrate with Gumroad (or prepare for connection)
📌 What I Will Provide
Brand direction
Page structure
Product details
Overview of the SCALE Framework
📌 What You Must Deliver
Fully built Squarespace website
Clean layout and formatting
Light design polish (spacing, typography, alignment)
Mobile optimization
📌 Requirements
Proven Squarespace portfolio
Experience building business/product websites
Strong attention to detail
Ability to follow direction precisely
📌 Timeline
Initial build: 5–10 days
Revisions included
**This is not a branding or strategy project.
This is a professional execution project.
