Abby L.
Mid-Level Digital Marketing Consultant
Open to offersNew to PlatformAbout
Abby L., based in Metro Manila, is a versatile Digital Marketing Consultant specializing in Social Media and Content Creation. With extensive experience across the United States, Hong Kong, Australia, and the Philippines, she has managed social media and digital strategies for multiple brands, contributing to both local and global markets. Abby's work at Anecdote Travel involved creating engaging content and handling social media activities for a travel brand. At The Luxury Signature, she excelled as a Social Media Manager, overseeing accounts that enhance luxury branding. Her tenure at 1122Corp in Australia showcased her skills in crafting marketing content and analyzing campaign reports. Bringing a designer's touch from her background with Yna Mendez Couture, she blends fashion expertise with digital prowess. A degree holder in Marketing and Entrepreneurship from the University of the Philippines, Abby is well-equipped to navigate the evolving digital landscape, underscored by certifications in Digital Marketing foundations.
Experience
Content and Social Media
Anecdote Travel · 2025 — 2026Managed content creation and social media activities.Social Media Manager
The Luxury Signature · 2024 — 2025Oversaw social media strategies and account management.Social Media Manager
Brand & Style Studio | Sonya Choi La Rosa · 2023 — 2025Handled content creation and managed social media accounts for a personal brand.Digital Marketing Consultant
1122Corp · 2021 — 2024Developed content and managed social media accounts across digital marketing channels, along with creating marketing reports and providing analysis.Fashion Designer
Yna Mendez Couture · 2015 — 2023Worked as a couturier and designer for ready-to-wear fashion.Social Media Manager
Sensei Social · 2021 — 2023Created social media content and reports for a non-profit client.Digital Marketing Manager
Inspire Asia Co., Ltd. · 2021 — 2022Formulated marketing strategies and managed social media accounts for clients.Social Media Manager
Puzzle Media · 2020 — 2021Oversaw social media management for client accounts.Digital Strategist
Maple & Honey Digital Agency · 2020 — 2020Planned and executed digital strategies while monitoring performance.Social Media Manager
Maple & Honey Digital Agency · 2019 — 2020Handled blog writing, advertisement copy, and managed social media for clients.Social Media Marketing Specialist
Simple Secrets, LLC · 2019 — 2020Managed social media accounts for clients and provided recommendations for agency accounts.Branding Manager
IM Consultant Services · 2019 — 2019Ensured creative deliverables met branding standards for clients.Social Media Manager
IM Consultant Services · 2018 — 2019Managed social media accounts for marketing agency clients.Social Media and Email Marketing Consultant
Stylist in Pocket · 2018 — 2018Developed blog content and newsletters, along with creating social media posts.Marketing Head
BAYO, Unica Hija, Vise Versa · 2018 — 2018Led marketing initiatives for three brands.Fashion Marketing Executive
Omni Moda International · 2017 — 2017Directed marketing efforts for three fashion brands: Freeway, Ensembles, and Solo.Junior Project Manager
Impact Training & Consultancy Services · 2016 — 2017Led a team focused on below-the-line marketing executions for brand clients.Proprietor
ONLY MNL · 2015 — 2016Operated a business with a focus on fashion marketing.
Skills & Expertise
Education
- BS Business Administration, Marketing and EntrepreneurshipUniversity of the Philippines · 2011 — 2016
- Fashion DesignStyle and Design Academy · 2016 — 2016
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