Abdul H.
Senior Performance Marketing Strategist
Open to offersNew to PlatformAbout
Abdul H. is a seasoned Performance Marketing Strategist with over six years of experience specializing in driving growth for e-commerce and B2B brands across the US, UK, Australia, Ireland, and New Zealand. He expertly manages paid media campaigns, utilizing AI-driven optimization tools to enhance audience targeting and funnel strategy, achieving a remarkable 3–10× ROAS. Since 2021, Abdul has been at the helm of marketing strategies at Ikonisch Tech, where he spearheads campaigns on platforms like Meta, Google, TikTok, LinkedIn, and Snapchat. His strategic approach to ad campaigns has consistently delivered a 3x average ROAS in competitive markets and significantly reduced acquisition costs by up to 300%. Previously at Ibex Global, Abdul refined his skills in paid campaign execution and operational audits, boosting client satisfaction and operational efficiency. He holds a BS in Business Administration in Marketing and is currently pursuing an MS in Project Management at SZABIST.
Experience
Client Servicing & Audit Executive
Ibex Global · 2017 — 2023Managed and refined paid campaigns across Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads Manager, utilizing Facebook Pixel and Meta Advantage+ Placements. Conducted quality assurance and process audits for client operations, ensuring adherence to SOPs and KPI benchmarks. Collaborated with various departments to enhance operational efficiency and elevate customer satisfaction levels. Effectively transitioned from a client servicing role to an audit position, honing expertise in performance tracking and team assessment.Marketing Strategist
Ikonisch Tech · 2021 — PresentLed ad campaigns on Meta, Google, and TikTok for ecommerce clients, frequently achieving a 3x average ROAS in competitive environments. Planned and executed campaigns across Meta, Google, TikTok, LinkedIn, and Snapchat for diverse industries including home renovation, healthcare, and SaaS. Performed funnel and creative testing that resulted in average ROAS of 3–4× for e-commerce brands and as high as 10× for top-tier clients. Effectively reduced cost per acquisition by 200–300 % through strategic budget allocation and optimization of conversion funnels. Created tailored lead generation funnels that decreased cost per lead by 30–50 % in B2B sectors. Oversaw cross-functional teams comprising designers, media buyers, and analysts, achieving 90 % project completion on schedule. Implemented AI-driven reporting and automation tools, which led to a 60 % reduction in time spent on manual reporting.Online Tutor
Remote (UK Clients) · 2019 — PresentInstructed students preparing for the 11+ exams in English and Maths, tailoring learning plans to improve average scores by 25 %.
Skills & Expertise
Education
- MS in Project ManagementSZABIST · 2023 — Present
- BS Business Administration in MarketingSZABIST · 2017 — 2021
Interested in this professional?
Sign in as an employer to save this profile or invite Abdul H. to a job.
Sign in as an employer