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ABDULLAH M. — Mid-Level Merchandise Manager from Indonesia

ABDULLAH M.

Mid-Level Merchandise Manager

Indonesia 2-3 years
Open to offersNew to Platform
Languages
Indonesian
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About

Abdullah M., known as Bara, has robust experience in the management sector, particularly in merchandising and logistics. With three years of management experience, he has successfully led teams to enhance performance, productivity, and customer satisfaction by 80%. He has worked extensively in the tobacco distribution industry through positions at PT. KT&G TPSM and PT. Berca Kawan Sejati, where he directed visual merchandising and managed stock inventory. His hands-on approach includes organizing product displays and executing promotions tailored to consumer preferences. At PT. Nusantara Ekspress Kilat, he served as a City Lead, overseeing logistics operations across various locations. Here, Baru further honed his skills in operational leadership, analysis, and ensuring compliance with safety and quality standards. His adeptness at negotiation marketing and his expertise in industry-specific technical skills have been instrumental in achieving corporate objectives. Beyond his management capabilities, he is proficient in Adobe Premiere Pro and Canva, demonstrating a vast range of skills suited for dynamic business environments.

Experience

  • City Lead (Manager Area)

    PT. NUSANTARA EKSPRESS KILAT (SPX EXPRESS) · 2026 — 2026
    Oversaw all logistical operations in the assigned area, encompassing first-mile, middle-mile, sorting center, and last-mile deliveries. Held accountability for achieving city-level operational targets, ensuring compliance with standard operating procedures (SOP) and work instructions (WI). Trained, developed, and managed the operational team to ensure optimal performance and adherence to company standards. Implemented health, safety, and environmental policies to maintain a secure work environment and protect package integrity, aiming to minimize loss and damage risks. Utilized analytical and problem-solving skills to address operational issues and enhance efficiency.

  • Manager Merchandise

    PT. BERCA KAWAN SEJATI (Distributor Rokok ARMOUR) · 2022 — 2025
    Developed merchandising strategies, set annual and quarterly budgets, and selected products to optimize profitability. Monitored stock movements, forecasted demand, and ensured product availability while reducing dead stock. Supervised planogram adherence, ensuring product layout was appealing and aligned with brand aesthetics. Analyzed market trends, monitored sales reports, and adjusted products based on consumer behavior. Managed pricing strategies, discounts, and promotional campaigns, updating prices in both online and offline marketplaces while collaborating with purchasing, marketing, store operations, and vendors.

  • Area Marketing Supervisor

    PT KT&G TPSM (Distributor Rokok ESSE) · 2021 — 2022
    Led, motivated, and trained a field sales/promotions team. Developed strategies to ensure daily, weekly, and monthly sales targets were met. Checked product availability across all potential outlets, ensuring stock distributed efficiently. Oversaw promotional, advertising, and local event activities to reinforce the brand. Carried out market analysis, assessing consumer preferences and competitor actions, while tracking and reporting sales performance and marketing campaigns to management.

  • Head Office

    PT TRANS AGUNG MULIA (Perusahaan Otobus) · 2022 — 2022
    Coordinated internal communication, document filing, correspondence, and database management to ensure overall administrative efficiency. Managed office supplies and IT equipment, ensuring availability and functionality. Drafted and enforced Standard Operating Procedures (SOP) and safety policies. Supervised the administrative team, guiding task assignment and onboarding for new employees while addressing internal conflicts and fostering a harmonious work environment. Managed the office operational budget, processed invoices, and monitored expenses, acting as a liaison among staff, management, vendors, and clients. Reported operational performance and branch developments to upper management.

  • Merchandiser

    PT. KT&G TPSM (Distributor Rokok ESSE) · 2021 — 2021
    Arranged cigarettes on shelves or displays (POSM) to ensure they were appealing, easily locatable, and met company planogram standards. Checked inventory levels to prevent stock shortages and organized products approaching expiration using FIFO/FEFO methods. Installed promotional materials, such as posters and banners, while ensuring promotional prices were accurately displayed. Conducted regular visits to various outlets to confirm product availability within designated geographical areas. Monitored competitor pricing and promotional activities and created routine reports detailing field conditions. Established positive relationships with store owners or managers to maintain effective product displays.

  • Team Lead Merchandiser

    PT KT&G TPSM (Distributor Rokok ESSE) · 2021 — 2021
    Organized work schedules and divided operational territories, while monitoring attendance and providing training on display techniques and communication skills to the merchandiser team. Ensured merchandising standards were maintained and that cigarette products were in stock, clean, and strategically positioned. Verified promotional materials were installed at outlets as agreed and initiated new product promotions or re-branding efforts. Monitored competitor activities regarding pricing, promotions, and new displays, reporting on market trends and obstacles encountered. Compiled daily, weekly, and monthly performance reports for the team and provided feedback for improvements.

Skills & Expertise

Account Management

Education

  • Senior High School
    SMAN 4 SAMPIT · 2018 — 2021