Abi-athar W.

Abi W. is a skilled professional with extensive experience in sales and business development within the media and advertising industry. Most recently, he served as a Client Partner for Reach Africa, where he managed product and digital advertising for top brands including Makro, Tiger Brands, and Coca-Cola. As a strategic thinker, Abi was integral in designing campaigns and managing key accounts during his tenure as Senior National Accounts Manager at Ster Kinekor Cinemas. There, he drove digital, on-screen, and brand activation advertising sales for a variety of high-profile clients like McDonald's, Toyota, and Netflix. His background includes roles at Arena Holdings, where he specialized in print, digital, and radio advertising as a Senior Account Manager. Abi's career began at Sterling Publishing Group in London, handling international sales and marketing. He holds an Advanced Diploma in Media & Marketing Management, underpinning his adeptness at copywriting and campaign management.